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Platinum Guild USA Names SVP

He has been an integral part of the trade organization for more than 15 years.




Kevin Reilly, senior vice president at PGI USA

Kevin Reilly, senior vice president at PGI USA

(PRESS RELEASE) NEW YORK — Platinum Guild International USA has announced the promotion of Kevin Reilly to senior vice president of the organization. Mr. Reilly has over 30 years of experience in brand building, marketing, sales & customer relationship management. In his role at Platinum Guild International USA, Mr. Reilly is responsible for developing strategic partnerships with companies at all levels of the supply chain, formulating programs to help them build their platinum jewelry business.

Mr. Reilly also leads the organization’s education initiatives, including in-person and virtual sales training for retail sales professionals, technical education for bench jewelers. More recently, he has established relationships with academic institutions, such as Pratt Institute, Miami Jewelry School and 92Y, to add platinum education to their jewelry studies curricula.

“Kevin’s contribution to this organization would be impossible to contain in a single press release,” shared Jenny Luker, PGI USA’s president. “His endless passion for education, training and relationship-building sets him apart from all others. Kevin is the ultimate platinum ambassador and PGI is beyond lucky to have him as part of our team.”

Mr. Reilly’s retail industry career highlights include Macy’s Executive Training Program, Vice President of Sales & Marketing at Tache USA, and Director of Customer Relations and New Business Development at Lazare Kaplan International. He is a frequent speaker at jewelry industry events with the mission of helping manufacturers and retailers to build a more profitable business with platinum.




Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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