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Platinum Guild USA Partners with Gold Designers for Couture Platinum Spotlight

The group of notable yellow and rose gold-focused designers recreated some of their most iconic designs in the world’s most precious metal for the program.




A sneak peek at several of the Couture Platinum Spotlight Designs from Stephen Webster, Brent Neale and Zöe Chico.
A sneak peek at several of the Couture Platinum Spotlight Designs from Stephen Webster, Brent Neale and Zöe Chico.

(PRESS RELEASE)NEW YORK — In advance of the upcoming Las Vegas Jewelry Week, Platinum Guild International USA has revealed its 2022 initiative in partnership with COUTURE. The organization behind the world’s most precious metal worked with eight renowned COUTURE designers, who predominantly work in yellow and rose gold, to create a series of pieces in platinum. While some designers chose to recreate their most well-known pieces, others took the opportunity to create brand new designs. The platinum pieces range from bangles and pendants to statement rings and necklaces. All will be available for viewing at the upcoming COUTURE in the participating designers’ salons and villas.

The designers selected for the program are Brent Neale, Hartwell Godfrey, Retrouvai, Spinelli Kilcollin, Stephen Webster, Suzanne Kalan, Walters Faith, and Zöe Chico.

“Each year, we try to find a unique way to showcase platinum at COUTURE,” explained Kevin Reilly, PGI USA’s Senior Vice President. “We felt this was an excellent opportunity to highlight these incredible designs in a naturally white metal that will allow these pieces to stand the test of time.” He continued, “It has been a wonderful journey to work with these talented designers and we are excited to see attendees’ reactions, both retailers and press, to the finished designs.”

“We are always so amazed by the creativity and design acumen of the artists who make up our community,” shared Gannon Brousseau, COUTURE director and EVP. “Whether it’s working in a new medium or establishing an innovative design concept, COUTURE designers and brands are not afraid to take risks and continually build upon their prolific collections.”

Zoe Chicco, a participating designer who had never worked in platinum prior to this project, noted, “I love how the finished pieces came out! There is a really nice weight to the platinum that just feels luxurious, and it really complements the diamonds so well and makes them the stars of the show.” When asked if she’ll be working in platinum moving forward, she enthused, “Definitely! We are doing more bridal pieces recently, and often people are interested in platinum. In the past, I’ve been hesitant to work in platinum because I hadn’t worked with it before, but now that we’ve had this experience, I am comfortable and confident designing and creating pieces for clients in platinum moving forward.” 

“There is certainly consumer demand for both yellow and white metals in jewelry design,” shared Jenny Luker, PGI USA’s president. “However, when consumers are looking for a piece in white metal, our job is to educate them on the benefits of choosing platinum, including the low maintenance, gemstone security and its hypoallergenic nature. With more designers choosing to work in platinum, there is more availability for consumers to make an informed decision.”




Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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