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Platinum is Always the Only Choice for This Customer Type

Stylish and strong, she takes “Pure, Rare and Eternal” to the next level.

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Platinum is Always the Only Choice for This Customer Type

THE PLATINUM PURIST may have become so by choice or out of necessity due to allergic reactions to alloys like nickel. However, once the wearer feels its weight and learns about its characteristics, longevity and eventual patina, she longs to fill her jewelry box with glorious jewels created from it.

1. Patek Philippe

The Platinum Purist puts quality first and watches are no exception. She only purchases watch brands that are known for their history and availability in her favorite metal.

The “Golden Ellipse” in platinum measures 34.5mm x 39.5mm and features a blue-gold sunburst dial, alligator strap in navy blue and an ultra-thin self-winding Caliber 240 movement.

$50,460

patek.com

2. Omi Prive

While her pieces have a common theme with regard to the metal in which they’re made, this platinum lover goes from big to small and all sizes in between when it comes to the types of jewels she chooses.

Sapphire and diamond stud earrings in platinum with blue sapphires (1.22 TCW) surrounded by 32 diamonds (0.10 TCW) set halo-style.

$3,000

omiprive.com

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3. Gem Platinum

Since the Platinum Purist sees her jewelry purchases as investments, she collects pieces that can be worn in more than one way so that she always gives the appearance of showcasing something fresh and new.

30-inch handmade platinum and diamond chain with 54 marquise-cut diamonds (approx. 8.10 TCW) and 18 round brilliant cut diamonds (0.90 TCW).

$32,500

gemplatinum.com

4. Picchiotti

While the Platinum Purist seems traditional, she prides herself on going against the grain by wearing what she loves rather than what’s in fashion. Long before it became a trend, she donned an anniversary ring with a sapphire center stone, set in — what else — her favorite metal.

Platinum ring containing one 14.16-carat octagonal vivid royal blue Sri Lankan sapphire and round, square, and baguette accent diamonds (3.52 TCW).

$391,150

picchiotti.it

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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