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Customer Types

Platinum is Always the Only Choice for This Customer Type

Stylish and strong, she takes “Pure, Rare and Eternal” to the next level.

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THE PLATINUM PURIST may have become so by choice or out of necessity due to allergic reactions to alloys like nickel. However, once the wearer feels its weight and learns about its characteristics, longevity and eventual patina, she longs to fill her jewelry box with glorious jewels created from it.

1. Patek Philippe

The Platinum Purist puts quality first and watches are no exception. She only purchases watch brands that are known for their history and availability in her favorite metal.

The “Golden Ellipse” in platinum measures 34.5mm x 39.5mm and features a blue-gold sunburst dial, alligator strap in navy blue and an ultra-thin self-winding Caliber 240 movement.

$50,460

patek.com

2. Omi Prive

While her pieces have a common theme with regard to the metal in which they’re made, this platinum lover goes from big to small and all sizes in between when it comes to the types of jewels she chooses.

Sapphire and diamond stud earrings in platinum with blue sapphires (1.22 TCW) surrounded by 32 diamonds (0.10 TCW) set halo-style.

$3,000

omiprive.com

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3. Gem Platinum

Since the Platinum Purist sees her jewelry purchases as investments, she collects pieces that can be worn in more than one way so that she always gives the appearance of showcasing something fresh and new.

30-inch handmade platinum and diamond chain with 54 marquise-cut diamonds (approx. 8.10 TCW) and 18 round brilliant cut diamonds (0.90 TCW).

$32,500

gemplatinum.com

4. Picchiotti

While the Platinum Purist seems traditional, she prides herself on going against the grain by wearing what she loves rather than what’s in fashion. Long before it became a trend, she donned an anniversary ring with a sapphire center stone, set in — what else — her favorite metal.

Platinum ring containing one 14.16-carat octagonal vivid royal blue Sri Lankan sapphire and round, square, and baguette accent diamonds (3.52 TCW).

$391,150

picchiotti.it

Barbara Palumbo is a watch and jewelry industry writer, journalist and speaker. She manages the blogging websites Adornmentality.com and Whatsonherwrist.com.

Customer Types

When It Comes to This Customer Type’s Jewelry, She Always Gets Lucky

See what styles to pick for customers who believe in astrology and other talismans.

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THE FORTUNE TELLER is a woman who believes in the power of her talismanic jewelry. She loves past inspiration but prefers to wear symbolic pieces from modern designers and think about the next chapter in her life. She values love, luck and protection, and she appreciates charms that hold deep meaning in these areas. She is fearless about mixing metals, colors and medallions together as long as they are significant to her.

1. Foundrae

For the Fortune Teller, a charm bracelet reflects where she has been and how she is moving forward in her life. She wears the lion medallion for strength, the dream star, arrow and triangle for “actualizing her dreams,” the scarab for protection and the karma medallion to send out positive energy into the world.

Foundrae extended clip chain with four 20mm medallions with diamond accents, all in 18K yellow gold.

Price on request

foundrae.com

2. Dru Jewelry

The Fortune Teller prefers to wear two or more luck-filled totems at a time. Like the late Aretha Franklin, she commands respect in all aspects, and especially in love.

14K yellow gold R.E.S.P.E.C.T. pendant with modern acrostic touches of the letter of each gem spelling out “respect” as well.

$1,365

drujewelry.com

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3. Retrouvai

Signet rings have provided meaning throughout history, from family crests and seals that were used to sign important documents to motifs that related one’s hobbies. The Fortune Teller is enamored of contemporary signet rings that are relevant in modern times and to her on a personal level. This one with a lion signifies “fearlessness and being extraordinary.”
14K yellow gold Grandfather Fantasy signet ring.

$2,420

retrouvai.com

4. Julie Lamb

Our Fortune Teller doesn’t need words or motifs to feel like she is wearing a talisman. Shapes can also signify meaning, and this ring represents the “Superwoman” she is and what makes her shine.

14K gold and diamond Metropolis Power Charm ring with custom cut colored gemstones and diamond pavé band in three different versions: rhodolite garnet in rose gold, iolite in white gold and green tourmaline in yellow gold.

$1,795-$2,250

julielambny.com

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Customer Types

This Customer Type Loves Layering Her Jewelry

Some jewelry is meant to be stacked, and she knows just how to style it.

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Piling on pieces of jewelry doesn’t come from the thought that “more is more”; it’s a way for the wearer to further personalize her look. This client adds pieces to her stack often. Give the Layered Lover time to try things on so that she can find the perfect addition to her daily jewelry.


1. Jennie Kwon

These sweet stud earrings would be a perfect option for The Layered Lover’s collection. She is fully on board with the multiple piercings trend and enjoys creating new earring looks.

Earring with princess cut emerald and green, pink and blue sapphire; stud earring with emerald and five colored sapphires.

$295 and $315

jenniekwondesigns.com


2. Sia Taylor

This necklace can be worn multiple ways to create the look of layers; it also sits nicely with other pendant necklaces. The Layered Lover will ask about the chain length to make sure it works perfectly with her stack.

16-inch necklace in oxidized sterling silver with 18K yellow gold dots.

$748

siataylor.com


3. Diana Mitchell

One bracelet is just not enough for The Layered Lover: she’s been curating her “arm party” since before that was a popular hashtag. These Diana Mitchell bracelets stack beautifully with each other and would work with other bracelets as well!

Carved 18K yellow gold cuffs with rose cut diamonds (0.25 TCW).

$2,760 for both

dianamitchell.com


4. Wwake

Wwake designs rings that are meant to be stacked. Each ring alone is delicate, but when paired together, they create a bold and personalized look, ideal for The Layered Lover.

14K yellow gold ring with emeralds (0.21 TCW); 14K yellow gold ring with three brilliant diamonds (0.09 TCW).

$1,300 and $545

wwake.com

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Customer Types

This Earth-Loving Bridal Customer Type Says “I Do” to Helping the Environment

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When someone does all they can to help make our planet healthier, they want it to carry over to their wedding day. The Green Bride opts to go the recycled route. Her wedding gown is vintage — originally worn by her grandmother — and her jewels are all made by independent jewelry designers that use ethically sourced gemstones and eco-friendly gold in their creations.


1. Dana Bronfman

With a style that is earthy and elegant, the Green Bride chose simple — but meaningful — hoops for her wedding day.

New Constellation Bubble Hoops with reclaimed round brilliant cut diamonds (0.08 TCW) which are burnished-set into reclaimed 18K yellow gold satin finished earrings. 

$2,000

danabronfman.com


2. Bario Neal

Triangles are often used as spiritual symbols representing three parts of a being (mind, body, and spirit), or three parts of time (past, present, and future). The Green Bride and her beloved together chose this ring to represent both aspects of their existence together.

Handmade 18K recycled yellow gold Trillion Dyad ring with two ethically-sourced (and fully traceable) bezel set, custom-cut Sri Lankan white trillion sapphires. 

$2,550

bario-neal.com


3. Just Jules

The Green Bride believes it’s better to reuse and recycle than to buy new. This makes for less waste but still opens markets up to jobs for those who know a thing or two about previously-enjoyed products and jewels.

Vintage gold-filled locket redesigned on a 14K yellow gold chain with white sapphire briolettes and bezel-set moonstone accents. 

$800

justjules.com


4. Original Eve

Finding the perfect person with whom to share her desires, passions, and concerns for the planet is no easy task for the Green Bride, which is why she’s chosen a wedding band to represent the eternal love she and her partner will vow to stand by.

Satin-finished custom diamond eternity band in 18K recycled yellow gold containing prong-set elongated white baguette diamonds. 

Price on Request.

originaleve.com

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