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Platinum is Always the Only Choice for This Customer Type

Stylish and strong, she takes “Pure, Rare and Eternal” to the next level.

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Platinum is Always the Only Choice for This Customer Type

THE PLATINUM PURIST may have become so by choice or out of necessity due to allergic reactions to alloys like nickel. However, once the wearer feels its weight and learns about its characteristics, longevity and eventual patina, she longs to fill her jewelry box with glorious jewels created from it.

1. Patek Philippe

The Platinum Purist puts quality first and watches are no exception. She only purchases watch brands that are known for their history and availability in her favorite metal.

The “Golden Ellipse” in platinum measures 34.5mm x 39.5mm and features a blue-gold sunburst dial, alligator strap in navy blue and an ultra-thin self-winding Caliber 240 movement.

$50,460

patek.com

2. Omi Prive

While her pieces have a common theme with regard to the metal in which they’re made, this platinum lover goes from big to small and all sizes in between when it comes to the types of jewels she chooses.

Sapphire and diamond stud earrings in platinum with blue sapphires (1.22 TCW) surrounded by 32 diamonds (0.10 TCW) set halo-style.

$3,000

omiprive.com

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3. Gem Platinum

Since the Platinum Purist sees her jewelry purchases as investments, she collects pieces that can be worn in more than one way so that she always gives the appearance of showcasing something fresh and new.

30-inch handmade platinum and diamond chain with 54 marquise-cut diamonds (approx. 8.10 TCW) and 18 round brilliant cut diamonds (0.90 TCW).

$32,500

gemplatinum.com

4. Picchiotti

While the Platinum Purist seems traditional, she prides herself on going against the grain by wearing what she loves rather than what’s in fashion. Long before it became a trend, she donned an anniversary ring with a sapphire center stone, set in — what else — her favorite metal.

Platinum ring containing one 14.16-carat octagonal vivid royal blue Sri Lankan sapphire and round, square, and baguette accent diamonds (3.52 TCW).

$391,150

picchiotti.it

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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