Platinum Leads Red Carpet Jewelry Trends at the 98th Academy Awards

(PRESS RELEASE) LOS ANGELES, CA — Platinum jewelry dominated many of the evening’s most notable looks at the 98th Academy Awards, providing the foundation for extraordinary diamonds and rare gemstones worn by Hollywood’s leading talent. Known for its strength and naturally white color, platinum set the stage for statement necklaces, vintage designs and the growing trend of men’s brooches seen throughout the night.

A clear platinum trend emerged this year, with stylists selecting the metal more frequently than yellow gold for statement diamonds, brooches and high jewelry designs. From dramatic necklaces to increasingly popular men’s jewelry moments, platinum pieces brought both visual impact and versatility to one of fashion’s most watched stages.

In many ways, the red carpet continues to serve as a preview of broader jewelry trends that often influence what consumers ask for in stores in the months that follow. Historically, red carpet moments featuring platinum-set diamonds have often translated into increased consumer interest in platinum engagement rings and diamond jewelry at retail.

Celebrities including Teyana Taylor, Mikey Madison, Elle Fanning, Channing Tatum and Usher were among those wearing platinum pieces, underscoring the metal’s continued relevance across both women’s and men’s styling.

“Major cultural moments like the Academy Awards highlight the extraordinary craftsmanship behind high jewelry design,” said Jenny Luker, President of Platinum Guild International USA. “Platinum’s durability and naturally white color allow designers to create pieces that truly showcase diamonds and gemstones at their most brilliant.”

For retailers, moments like the Academy Awards often create an important selling opportunity. Jewelry seen on the red carpet frequently sparks consumer interest in diamond and bridal jewelry, particularly when platinum settings are prominently featured. When customers see platinum showcased in exceptional pieces worn by celebrities, it reinforces the metal’s prestige and desirability.

Retailers who highlight these red-carpet moments in-store and online can help translate that inspiration into sales, particularly when explaining why platinum continues to be favored for many of the world’s most exceptional diamonds and gemstones.

“As consumers become more informed and intentional about fine jewelry purchases, education becomes critical,” Luker added. “When sales associates can clearly explain the craftsmanship, durability and rarity of platinum, it gives customers confidence in choosing a piece that is meant to last for generations.”

Leading jewelry houses including Tiffany & Co., Cartier, Fred Leighton, Kwiat and Lorraine Schwartz all presented notable platinum creations during the evening, reinforcing platinum’s continued role as the ultimate setting for high jewelry.

Two trends stood out throughout the night: statement diamond necklaces and the continued rise of men’s brooches as a red-carpet accessory.

Several of the evening’s most talked-about looks featured platinum settings for statement diamonds and vintage high jewelry.

Notable platinum jewelry moments included:

Teyana Taylor wore Tiffany & Co. platinum jewelry featuring a diamond necklace with a diamond over 18 carats, diamond earrings totaling more than 12 carats and multiple diamond rings exceeding 9 and 11 carats.

Mikey Madison selected Tiffany & Co. pieces set in platinum featuring a diamond necklace exceeding 6 total carats, diamond earrings totaling more than 8 carats and a diamond ring over 6 carats.

Elle Fanning wore a Cartier Collection transformable necklace originally created by Cartier Paris in 1903, featuring old cut diamonds set in platinum.

Men’s jewelry also made a strong showing. Channing Tatum wore Tiffany & Co.’s Bird on a Rock brooch featuring a diamond over 22 carats set in platinum and yellow gold. Usher incorporated several platinum pieces into his look, including Asscher cut diamond studs by Kwiat and a vintage diamond clip brooch from Fred Leighton.

Additional platinum jewelry highlights included:

• Zoe Saldaña wearing Cartier high jewelry featuring rubies and diamonds set in platinum
• Gwyneth Paltrow wearing Tiffany & Co. jewelry with vivid yellow diamonds set in platinum and yellow gold
• Felicity Jones wearing Fred Leighton vintage diamond earrings and a natural pearl bracelet set in platinum
• Kirsten Dunst wearing a Suzanne Belperron diamond cuff and Art Deco diamond earrings set in platinum
• Maria Fernanda Cândido wearing Tiffany & Co. sapphire and diamond jewelry set in platinum
• Kylie Jenner wearing platinum diamond earrings by Lorraine Schwartz

Platinum also appeared in luxury timepieces worn by Jacob Elordi and Ryan Coogler, both of whom selected Cartier Tank à Guichets watches crafted in platinum.