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IN THE VIDEO BELOW you’ll meet Gene the Jeweler, a creation of industry consultant Jimmy DeGroot.

Gene is likable and earnest, but he’s also a little, well, clueless. You should definitely try not to be a Gene.

In this episode, Gene is interviewed about how he trains his employees. Unfortunately, he doesn’t have a lot to say on the topic — because he doesn’t offer any training. In fact, Gene mishears “train your employees” as “tame your employees,” and you start to wonder if that actually says something about the way he thinks!

And it soon becomes clear that Gene, who took over the business from his parents, isn’t doing so well. He’s doing everything in his business from accounting to cleaning to decorating, but he’s not seeing any growth.

The character is a parody, but for some jewelers, the underlying themes might hit close to home.

Maybe there’s something to this training thing after all?

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Please Don’t Train Your People the Way Gene the Jeweler Does

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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