Connect with us

Manager's To Do

Pledge to Be a Better Boss … and More To-Do’s for January

mm

Published

on

Jan. 1-6

MARKETING Here it is, your second bite at the Christmas cake, a.k.a. gift-card-redemption season. Ensure you’re stocked with fast sellers and good coffee, and that your add-on strategy is in place. Urge cardholders to come grab a cup and redeem those cards.

WORK/LIFE BALANCE Over the holiday season it’s not unusual to run up a huge sleep deficit. Remedy that by getting an extra hour of zzzz’s every day for the next two weeks.

FINANCES You’re currently cash-rich; don’t wait to start paying off your vendor accounts or credit lines from your bank. Make a payment this week. It’s scary how that money can disappear by the time bills arrive.

STAFF Pledge to be a better boss in 2017. Add your employees’ birthday dates to our “ultimate calendar” from this issue and those of their children as well. (Any gifts or similar gestures will win over hearts and minds.)

Jan. 8-13

INVENTORY Get your inventory in order in 2018. Start by putting 10 rings in front of you and then make a decision what to do with them: remake, melt down, re-price or exchange. Do this daily with all your jewelry.

MARKETING Social media interactions should sound spontaneous and casual but be well planned. Start plotting a social media calendar; schedule blogs, Pinterest boards and Facebook support for your events.

Advertisement

Jan. 15-20

OPERATIONS Review the Christmas period with staff. Go over your ads, inventory and other marketing campaigns. Analyze what worked, what didn’t, what you learned. Be sure to highlight unclosed sales, missed opportunities and missed targets. Discuss what other retailers did and how you can do it better.

STRATEGY Commit yourself to running a big experiment this year— change your operating hours, amend your policy on jewelry test-drives, give staff more power to make discount decisions, get rid of an underperforming category of jewelry … there really is no limit for the bold.

MARKETING Set up a “clienteling” program to keep in touch with your best customers. Jewelers with good customer records can call their clients to remind them that they have “just the thing” for an upcoming life cycle event. Consider a preferred customer program.

Jan. 22-27

MANAGEMENT If one of your resolutions was to shed a few pounds, keep going! A study from the Center for Creative Leadership found lean equals “leaderly.” “Executives with larger waistlines and higher body-mass-index readings tend to be perceived as less effective in the workplace,” it said.

DISPLAYS Decorate your store and reorganize your cases for Valentine’s Day. Aim for fun, not schlocky.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Gene the Jeweler

Gene the Jeweler Gets Kicked Out of the Studio

In the latest episode (#42) of Gene the Jeweler, Gene is going about his business, recording a new episode. But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over — whether he likes it or not. (See more Gene the Jeweler episodes at instoremag.com/gene.)

Promoted Headlines

Manager's To Do

A Trick to Selling More Platinum, And Other Manager’s To-Do Items for September

And here are some great tips for infographics in your store.

mm

Published

on

Sep. 1-7

INVENTORY The economy may be slowing a tad, but the wealthy keep getting richer. That is allowing more people to trade up from the standard 1-carat diamond engagement ring. But to sell 2-, 3-, or 4-carat pieces, you need to have a few on hand, says David Brown of the Edge Retail Academy. Start experimenting with more expensive bridal sets.

MARKETING Conduct an advertising review. If it’s bridal sales you desire, put that shotgun away. Pick one or two advertising media, based on their reach and return on investment, and concentrate on them. That requires courage and perseverance, but it’s the surest way to break through the chatter and win that key top-of-mind presence in your local market that will deliver engagement ring sales.

Sep. 8-14

STAFF Few things are more important to staff than having the sense that their work matters. As bridal season approaches, make it a constant refrain in your strategy meetings: you’re helping people with one of the most important decisions of their life.

SHOWROOM “It’s remarkable,” says merchandising expert Sally Furrer, “how often diamond areas are underlit in stores.” Crank up the lights.

Sep. 15-21

TRAINING The rise of the bead phenomenon in the last decade caused many jewelers to cut back on diamond sales training. If that happened in your store, look to bring in a trainer who specializes in bridal goods. It’s a whole different skill set.

MARKETING Twitter’s search function, along with free applications like TweetDeck, can be great tools for market research and lead generation. Start monitoring your competitors’ brand names and hashtags to see what people are saying about them and you. Set keywords related to bridal sales in your market and don’t be afraid to follow up (unsolicited messages from strangers is a fact of life in the Twitter-sphere).

Sep. 22-28

SOCIAL Want to take your social media efforts to the next level while educating your clientele about bridal in a way they’ll remember? Think infographics. Whether charting the evolution of diamond cuts or providing tips on ring cleaning, infographics are a great shareable way to communicate your message. Try these free infographic websites: Piktochart.com, Venngage.com, Easel.ly.

SALES Want to sell more platinum? Highlight its staying power. Keep an old white-gold ring and an old platinum one behind the counter to show customers what happens to the two metals after a few years. One of platinum’s strengths is the durability of its white color, which won’t fade or change (like an enduring love, hint, hint) and will continue to complement a diamond, as opposed to white gold, which fades to yellow.

Continue Reading

Calendar

Yarr! It’s International Talk Like a Pirate Day and More Important Dates for September

“I’ll be paying top dollar for whatever golden loot ye’ve got stashed in your little treasure chest.”

mm

Published

on

19 Many jewelers seem to have forgotten what a lucrative earner gold buying can be. Luckily, International Talk Like A Pirate Day is here to remind you. Yarr, have some fun with your advertising. “Yes, me hearties, Cap’n Jack Black Diamond has gone straight. I’ll be paying top dollar for your doubloons, old lockets or whatever golden loot ye’ve got stashed in your little treasure chests. Come see the Cap’n before the sharks get ye.”

01 On NATIONAL NO RHYME (NOR REASON) DAY, challenge your customers on social media to come up with words that can’t be rhymed. Three you can probably put to good use in your posts that day are “spirit,” “silver” and “woman.”

06 Today is FIGHT PROCRASTINATION DAY, and if you’re one of the many afflicted, try this trick: when jotting down a to-do item, keep rephrasing it until it involves the use of your limbs: “Pick up phone and call …”, “Open laptop and search for …”

Continue Reading

Calendar

Remembering Woodstock, The Little One’s First Day in Kindergarten, and More Useful August Dates

You’re always busy, but this month, get things done.

mm

Published

on

19 Mark the 30th anniversary of the launch of Stephen Covey’s THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by doing something in its spirit: keep a journal of everything you do, broken down into 30-minute increments. At the end of each workday, assign a value — 1, 2 or 3 (the lowest) — to your time, and at the end of the week, evaluate the results. They may well surprise you. Obviously you want to be spending at least half your time on No. 1s.

1 August is GET READY FOR KINDERGARTEN MONTH. On the first day of school, invite all new kindergarten moms to come in for mimosas and snacks. They can reward themselves for surviving this milestone.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

15 Fifty years ago today, the promise of free music, a good time, and … umm … a pretty good shot at “getting lucky” drew 400,000 young people to WOODSTOCK, NY. To many folks, that’s much the same promise that jewelry makes (minus the music). Roll back the years with a store party.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular