(PRESS RELEASE) NEW YORK — The educational Plumb Club monthly podcast postings for February have just been added to the learning library. These two new podcasts help retailers understand the importance of color at retail. While one podcast provides retailers with insights and ideas into Pantone’s “Color of the Year”, the other underscores how a retailer can use color to boost gemstone sales. The podcasts, delivered by experts in the industry, help with education, ideas and tips to support business. Here are this month’s additions:
Boost your Gemstone Sales with Color Psychology: Color can help boost a sale! How? Color is a key element in creating emotion. This podcast, by Monica McDaniel of Chatham, will inform listeners on how certain gemstones can evoke specific emotions or symbolize different aspects of life. This understanding creates opportunities and provides direction on how to guide customers to gemstone choices relevant to them. Chatham is the world leader in lab-grown gemstones set into unique jewelry designs that are always stylish. Chatham has developed programs intended to generate sales and ensure retail partner success.
Color Trends with Pantone: What color trends will drive consumer demand for jewelry in the year ahead? To find out, Cheryl Kremkow speaks to Leatrice Eiseman, executive director of the Pantone Color Institute. In this podcast, sponsored by the Samuel B. Collection, Pantone’s new 2025 Color of the Year, Mocha Mousse, is discussed, as well as the colorful gems consumers will be looking for in 2025 and beyond. The Samuel B. Collection blends traditional Balinese and Thai craftsmanship with contemporary style so that every jewel represents and innovation in jewelry design.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”