Connect with us

Press Releases

Plumb Club Launches Podcast Series

The podcasts will provide retailers with education from industry experts.

mm

Published

on

NEW YORK – The Plumb Club is pleased to announce a new series of podcasts produced to provide retailers with information and insights across a variety of disciplines. The subjects, which will be introduced monthly, will cover a group of business topics and consumer insights, supplying retailers with knowledge and immediately actionable steps that they can use to impact their business.

It was decided to release this new educational tool now as many retailers are using this time as an opportunity to learn about how they can make their retail stores stronger once business resumes. The first two podcasts are available now and are focused on the bridal category, often the point of entry for many jewelry retailers:

Severine Ferrari

Severine Ferrari

Severine Ferrari, editor-in-chief and founder of Engagement 101, the first consumer platform dedicated to proposal planning hosts, “The New Bridal Consumer – How You Can Best Help!” In this podcast she reveals the newest consumer trends in the engagement ring market such as, “starter engagement rings”, “alternative center stones” and the “changing gender norms.” Further, she provides insights on the new consumer and how a retailer must shift their thinking to use affirming and inclusive language to help win consumer confidence and make the sale.

Kevin Reilly, vice president of Platinum Guild International USA, hosts “Cracking The Code on Customer Experience With Platinum.”

Kevin Reilly

Kevin Reilly

Kevin talks about consumer perceptions of jewelry stores and how to change the perception with memorable and fun experiences. He explains how to reach and communicate with today’s consumer and underscores how having platinum in a retail merchandising mix helps deliver consumer satisfaction. He describes how to end the “catch and release cycle” to build customer loyalty, as well as the benefits of presenting platinum to consumers, along with language to help illustrate the benefits.

“We are happy to launch this new series,” said Lawrence Hess, executive director of The Plumb Club. “Part of our organization’s mission is to positively impact the industry via education.

“These podcasts were designed to provide needed insights, information and tools that retailers
can easily and effectively use to help grow their business.”

Advertisement

Future podcasts will cover a variety of topics such as visual merchandising, relationship marketing, content creation, advertising myths, PR and social media tips.

The first two Plumb Club podcasts are available on The Plumb Club website under the “Resources” tab: https://plumbclub.com/resources/

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

Promoted Headlines

Most Popular