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Plumb Club Launches Podcast Series

The podcasts will provide retailers with education from industry experts.

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NEW YORK – The Plumb Club is pleased to announce a new series of podcasts produced to provide retailers with information and insights across a variety of disciplines. The subjects, which will be introduced monthly, will cover a group of business topics and consumer insights, supplying retailers with knowledge and immediately actionable steps that they can use to impact their business.

It was decided to release this new educational tool now as many retailers are using this time as an opportunity to learn about how they can make their retail stores stronger once business resumes. The first two podcasts are available now and are focused on the bridal category, often the point of entry for many jewelry retailers:

Severine Ferrari

Severine Ferrari

Severine Ferrari, editor-in-chief and founder of Engagement 101, the first consumer platform dedicated to proposal planning hosts, “The New Bridal Consumer – How You Can Best Help!” In this podcast she reveals the newest consumer trends in the engagement ring market such as, “starter engagement rings”, “alternative center stones” and the “changing gender norms.” Further, she provides insights on the new consumer and how a retailer must shift their thinking to use affirming and inclusive language to help win consumer confidence and make the sale.

Kevin Reilly, vice president of Platinum Guild International USA, hosts “Cracking The Code on Customer Experience With Platinum.”

Kevin Reilly

Kevin Reilly

Kevin talks about consumer perceptions of jewelry stores and how to change the perception with memorable and fun experiences. He explains how to reach and communicate with today’s consumer and underscores how having platinum in a retail merchandising mix helps deliver consumer satisfaction. He describes how to end the “catch and release cycle” to build customer loyalty, as well as the benefits of presenting platinum to consumers, along with language to help illustrate the benefits.

“We are happy to launch this new series,” said Lawrence Hess, executive director of The Plumb Club. “Part of our organization’s mission is to positively impact the industry via education.

“These podcasts were designed to provide needed insights, information and tools that retailers
can easily and effectively use to help grow their business.”

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Future podcasts will cover a variety of topics such as visual merchandising, relationship marketing, content creation, advertising myths, PR and social media tips.

The first two Plumb Club podcasts are available on The Plumb Club website under the “Resources” tab: https://plumbclub.com/resources/

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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