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The Plumb Club’s March Educational Podcasts Now Published

They help retailers focus on both creating and meeting consumer desire.

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(PRESS RELEASE) NEW YORK — The Plumb Club’s March podcasts from jewelry industry experts focus on two important consumer interactions — creating awareness and stoking desire to get a customer into the store, then meeting that desire once the customer comes through the door. Each podcast highlights tools and effective tactics and both provide valuable insights retailers can use to help turn a prospect into a customer.

Digital First: What does “digital-first” mean? Barbara Garces and Regina Fiedel help the listener understand what a digital-first mindset is and how it is applied. They give valuable insight on reaching consumers effectively, while creating awareness and desire using digital tactics. Additionally, they discuss gathering feedback and valuable data using digital platforms. Further, they review a variety of digital platforms, online hubs, project planning tools and data asset systems to help retailers. Barbara Garces is the Chief Digital Officer and Regina Fiedel is the Vice President of Digital Marketing. Bulova, remains an iconic brand at the forefront of today’s timepiece industry, since being founded by Joseph Bulova in 1875.

Lab Grown Diamond — Meeting Consumer Desire: Consumers are coming into stores asking about lab-grown diamonds. Cora Lee Colaizzi and Tom Pautz discuss how lab-grown diamonds are inspiring this segment of diamond consumer and meeting their desire. They give essential information on the market and provide tips for retailers on how they can capitalize on the growing popularity and profitability of lab-grown diamonds. Cora-Lee Colaizzi is the Marketing Director and Tom Pautz is the Lab-Grown Diamond Director for Quality Gold, a worldwide company offering more than 200,000 jewelry and gift items in-stock and available to ship same day and more than 150,000 special order items for purchase.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available here.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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