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The Plumb Club’s March Educational Podcasts Now Published

They help retailers focus on both creating and meeting consumer desire.

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(PRESS RELEASE) NEW YORK — The Plumb Club’s March podcasts from jewelry industry experts focus on two important consumer interactions — creating awareness and stoking desire to get a customer into the store, then meeting that desire once the customer comes through the door. Each podcast highlights tools and effective tactics and both provide valuable insights retailers can use to help turn a prospect into a customer.

Digital First: What does “digital-first” mean? Barbara Garces and Regina Fiedel help the listener understand what a digital-first mindset is and how it is applied. They give valuable insight on reaching consumers effectively, while creating awareness and desire using digital tactics. Additionally, they discuss gathering feedback and valuable data using digital platforms. Further, they review a variety of digital platforms, online hubs, project planning tools and data asset systems to help retailers. Barbara Garces is the Chief Digital Officer and Regina Fiedel is the Vice President of Digital Marketing. Bulova, remains an iconic brand at the forefront of today’s timepiece industry, since being founded by Joseph Bulova in 1875.

Lab Grown Diamond — Meeting Consumer Desire: Consumers are coming into stores asking about lab-grown diamonds. Cora Lee Colaizzi and Tom Pautz discuss how lab-grown diamonds are inspiring this segment of diamond consumer and meeting their desire. They give essential information on the market and provide tips for retailers on how they can capitalize on the growing popularity and profitability of lab-grown diamonds. Cora-Lee Colaizzi is the Marketing Director and Tom Pautz is the Lab-Grown Diamond Director for Quality Gold, a worldwide company offering more than 200,000 jewelry and gift items in-stock and available to ship same day and more than 150,000 special order items for purchase.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available here.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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