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Zen Jeweler: Plumbing The Competition

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I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other day. He’s a good and loyal client and we got to talking about how he does business. Get this: He’s had eight Dale Carnegie trainers come and talk to his staff of 30. In fact, he just got back from the national convention, where he spoke on employee retention. This plumber, and anyone like him, is now your competition. Even if you drive across town to sit in the parking lot of another jewelry store, to secretly congratulate yourself because there’s no one in her parking lot (and smugly drive home thinking you can now save all that money on the training you don’t have to do), you are missing the point. Training is not just for retailers. A bathroom can cost $50,000 to $100,000, these days. And then there’s the new kitchen, another addition, a car, a bar, cosmetic dentistry, cosmetic surgery. It’s time you felt some urgency. Pick up the phone or call a meeting, and soon you’ll be greeting more clients. Or just sit still and write a will. Your kids can handle training.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Zen Jeweler: Plumbing The Competition

mm

Published

on

 

I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other day. He’s a good and loyal client and we got to talking about how he does business. Get this: He’s had eight Dale Carnegie trainers come and talk to his staff of 30. In fact, he just got back from the national convention, where he spoke on employee retention. This plumber, and anyone like him, is now your competition. Even if you drive across town to sit in the parking lot of another jewelry store, to secretly congratulate yourself because there’s no one in her parking lot (and smugly drive home thinking you can now save all that money on the training you don’t have to do), you are missing the point. Training is not just for retailers. A bathroom can cost $50,000 to $100,000, these days. And then there’s the new kitchen, another addition, a car, a bar, cosmetic dentistry, cosmetic surgery. It’s time you felt some urgency. Pick up the phone or call a meeting, and soon you’ll be greeting more clients. Or just sit still and write a will. Your kids can handle training.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

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