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Zen Jeweler: Plumbing The Competition

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I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other day. He’s a good and loyal client and we got to talking about how he does business. Get this: He’s had eight Dale Carnegie trainers come and talk to his staff of 30. In fact, he just got back from the national convention, where he spoke on employee retention. This plumber, and anyone like him, is now your competition. Even if you drive across town to sit in the parking lot of another jewelry store, to secretly congratulate yourself because there’s no one in her parking lot (and smugly drive home thinking you can now save all that money on the training you don’t have to do), you are missing the point. Training is not just for retailers. A bathroom can cost $50,000 to $100,000, these days. And then there’s the new kitchen, another addition, a car, a bar, cosmetic dentistry, cosmetic surgery. It’s time you felt some urgency. Pick up the phone or call a meeting, and soon you’ll be greeting more clients. Or just sit still and write a will. Your kids can handle training.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Zen Jeweler: Plumbing The Competition

mm

Published

on

 

I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other day. He’s a good and loyal client and we got to talking about how he does business. Get this: He’s had eight Dale Carnegie trainers come and talk to his staff of 30. In fact, he just got back from the national convention, where he spoke on employee retention. This plumber, and anyone like him, is now your competition. Even if you drive across town to sit in the parking lot of another jewelry store, to secretly congratulate yourself because there’s no one in her parking lot (and smugly drive home thinking you can now save all that money on the training you don’t have to do), you are missing the point. Training is not just for retailers. A bathroom can cost $50,000 to $100,000, these days. And then there’s the new kitchen, another addition, a car, a bar, cosmetic dentistry, cosmetic surgery. It’s time you felt some urgency. Pick up the phone or call a meeting, and soon you’ll be greeting more clients. Or just sit still and write a will. Your kids can handle training.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular