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Zen Jeweler: Plumbing The Competition

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I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other day. He’s a good and loyal client and we got to talking about how he does business. Get this: He’s had eight Dale Carnegie trainers come and talk to his staff of 30. In fact, he just got back from the national convention, where he spoke on employee retention. This plumber, and anyone like him, is now your competition. Even if you drive across town to sit in the parking lot of another jewelry store, to secretly congratulate yourself because there’s no one in her parking lot (and smugly drive home thinking you can now save all that money on the training you don’t have to do), you are missing the point. Training is not just for retailers. A bathroom can cost $50,000 to $100,000, these days. And then there’s the new kitchen, another addition, a car, a bar, cosmetic dentistry, cosmetic surgery. It’s time you felt some urgency. Pick up the phone or call a meeting, and soon you’ll be greeting more clients. Or just sit still and write a will. Your kids can handle training.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Zen Jeweler: Plumbing The Competition

mm

Published

on

 

I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other day. He’s a good and loyal client and we got to talking about how he does business. Get this: He’s had eight Dale Carnegie trainers come and talk to his staff of 30. In fact, he just got back from the national convention, where he spoke on employee retention. This plumber, and anyone like him, is now your competition. Even if you drive across town to sit in the parking lot of another jewelry store, to secretly congratulate yourself because there’s no one in her parking lot (and smugly drive home thinking you can now save all that money on the training you don’t have to do), you are missing the point. Training is not just for retailers. A bathroom can cost $50,000 to $100,000, these days. And then there’s the new kitchen, another addition, a car, a bar, cosmetic dentistry, cosmetic surgery. It’s time you felt some urgency. Pick up the phone or call a meeting, and soon you’ll be greeting more clients. Or just sit still and write a will. Your kids can handle training.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular