Over the Counter

Podcast: A Blind Couple Inspires a Veteran Jeweler to Look At Jewelry Design in a New Way

It was one of the most unusual, and meaningful, sales he had ever made.

Published

5 years ago

December 2, 2018

Kyle Bullock

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IN HIS popular podcast series Over the Counter, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM tells the stories of inspirational and/or memorable jewelry sales.

In this episode, Kyle tells the story one of the most unusual, and meaningful, sales ever made by Jim Saylor of Jim Saylor Jewelers in Kauai, HI. The item sold? A custom engagement ring … for a blind couple. How did this veteran jeweler, who had designed thousands of rings prior to this, change his creative process to serve a client who would never see the final work? And what did this particular sale end up meaning to him?

Discover the answers in this episode of Over the Counter.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.

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Kyle Bullock

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”