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Over the Counter

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store

Kyle Bullock brings you ‘Twas Christmas in a Jewelry Store.’

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IN THIS SPECIAL HOLIDAY EPISODE of “Over the Counter,” host Kyle Bullock brings listeners something a little different — “a story I’ve written that anybody who has gone through a Christmas season in a jewelry store can relate to/”

In “Twas Christmas in a Jewelry Store,” Kyle takes the familiar rhythms of a classic holiday poem (you know the one) and bends it, realistically, to the tale of one jewelry store’s last-minute holiday rush.

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Our suggestion? Play during your morning set-up or at least share with your staff for motivation and smiles during the busy days ahead. (Or you can even share with friends or family if you want them to see how crazy your life can get during the holiday rush.)

Enjoy “Twas Christmas in a Jewelry Store” from Kyle Bullock.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Over the Counter

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before

In this jeweler-specific version, one section remains reassuringly the same.

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OVER THE COUNTER EPISODE 17: THE 12 DAYS OF CHRISTMAS (9:47 MINUTES)


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IN THIS SPECIAL EPISODE of Over the Counter, host Kyle Bullock grabs a guitar and presents you with his very own, jeweler-specific version of the classic holiday song, “The 12 Days of Christmas”.

We won’t spoil it for except to say that, while you won’t hear about any partridges in pear trees, one part of the song remains, reassuringly, the same. (Can you guess which part?)

Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play and Stitcher or your favorite podcast player using our RSS feed link.

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Over the Counter

Podcast: After Tragedy, One Young Woman Turns Her Grief Into Beauty

She lost her boyfriend in a terrible accident. But she found meaning in the act of making jewelry.

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OVER THE COUNTER EPISODE 16: BEAUTY FROM ASHES (9:47 MINUTES)


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FOR HIS LAST PODCAST of the season, Kyle Bullock of Over the Counter tells the story of Emma, a woman whose life was turned upside down when the man she loved and hoped to marry died in a car accident.

For Emma, the tragedy caused her to completely change the direction of her life. She left community college, where she was studying to become an art teacher, and moved to a different school to try out the art of metalsmithing. Quickly showing promise in her new field, as well as finding comfort in the act of creating jewelry, she decided to build her skills further with a months-long jewelry apprenticeship in Florence, Italy.

Emma’s instinctual method of working through her grief was to create beautiful jewelry that was redolent with symbolism. And while her loss remained one of the defining events of her life, she was able to move forward and now runs her own jewelry brand, Emma Elizabeth Jewelry (emmaelizabethjewelry.com), based in Grand Rapids, MI, but sold nationally.

That Emma was able to build a satisfying, deeply meaningful career by fashioning beauty out of the most terrible of losses should provide a lesson for all jewelers, says Kyle.

“Don’t ever forget that every and every piece we create or sell means something deeper to the customer that we might ever imagine,” says Kyle. “In the same way, don’t ever forget your own experiences. Owning and managing a jewelry company can bring difficult, sometimes even painful, experiences for you to deal with. It has in my life, for certain. But in the nature of our work, we are given a unique opportunity to shape our circumstances into something beautiful. So, go out and do beautiful work, listeners. The world needs it.”

SPECIAL OFFER: Here’s a special offer that fans of Over the Counter and the velvet voice of Kyle Bullock won’t want to miss. The author recently released a new book called Mister Christmas, described as “the story of a white-collar loser who has his life turned around when a mysterious stranger offers him a job creating a real-life Santa’s toy factory”.

For listeners of this podcast, Kyle is offering the audiobook version of Mister Christmas for only $3. To get the deal, go to misterchristmasbook.com to order, then use promo code “OTC” at checkout.

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Over the Counter

Podcast: When a Planned Purchase is a Style Mistake, Honesty Always Pays

Honestly help your clients to determine what looks good … and what doesn’t.

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OVER THE COUNTER EPISODE 15: HONESTY PAYS (9:51 MINUTES)


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SOMETIMES THE JEWELRY customers most want, or have even dreamed about for years, simply isn’t right for them. Owing to our professional expertise, many jewelers know when this is the case. But, as often as not, customers don’t.

Whether it’s a hue that doesn’t match a woman’s coloring, a design too gaudy for her personality, or a gemstone too large or small for the wearer’s proportions, jewelers can typically sense when something is or isn’t right for a client. Of course, no jeweler ever enjoys telling someone that the item they covet will make them look awful.

However, when you’re seeking to create lifetime customers, it pays to be honest — albeit as tactfully as you can.

In this episode of Over the Counter, host Kyle Bullock, owner of Bullock’s Jewelry in Roswell, NM, tells the story of Denise Oros of Linnea Jewelers in LaGrange, IL, and what Denise did when a customer entered her store and asked for a very expensive item that simply wasn’t right for her.

Enjoy the episode.

SPECIAL OFFER: Here’s a special offer that fans of Over the Counter and the velvet voice of Kyle Bullock won’t want to miss. The author recently released a new book called Mister Christmas, described as “the story of a white-collar loser who has his life turned around when a mysterious stranger offers him a job creating a real-life Santa’s toy factory”.

For listeners of this podcast, Kyle is offering the audiobook version of Mister Christmas for only $3. To get the deal, go to misterchristmasbook.com to order, then use promo code “OTC” at checkout.

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