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Over the Counter

Podcast: A Flash of Cash and Other Meditations on the Value of Jewelry

Reminder for today: Jewelry means different things to different people.

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IN THIS MONTH’S Over the Counter, we’re bringing you a collection of stories aimed at reminding you of what is most important in life.

It is so easy to go day by day, nose to the grindstone, that we lose sight of what matters.

In fact, we may start to believe that what we are doing at work is what is most valuable — that our identity comes from work, or wealth, or from accomplishments.

And the truth is, it doesn’t.

Today’s episode is just one attempt to show you what the word “value” really means. (And it means different things to different customers.)

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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