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Over the Counter

Podcast: A Flash of Cash and Other Meditations on the Value of Jewelry

Reminder for today: Jewelry means different things to different people.

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IN THIS MONTH’S Over the Counter, we’re bringing you a collection of stories aimed at reminding you of what is most important in life.

It is so easy to go day by day, nose to the grindstone, that we lose sight of what matters.

In fact, we may start to believe that what we are doing at work is what is most valuable — that our identity comes from work, or wealth, or from accomplishments.

And the truth is, it doesn’t.

Today’s episode is just one attempt to show you what the word “value” really means. (And it means different things to different customers.)

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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