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Over the Counter

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It

The 5-carat natural, non-heat-treated sapphire was extremely rare.

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THIS MONTH’S EPISODE of Over the Counter is about taking responsibility for one’s mistakes and, as host Kyle Bullock puts it, “going above and beyond … even when it comes at a great personal cost.”

Says Bullock, “This is exactly the kind of story that I love to share on this show.”

It’s the story of one of the toughest, and yet most rewarding times, in the career of Bill Brundage of Bill Brundage Jewelers in Louisville, KY.

Brundage is a veteran jeweler who stopped advertising in 1993 and, since then, has relied entirely on the power of word of mouth. “And we’ve done very well that way,” he says. So when one of his bench staff vaporized a customer’s prize family heirloom — a five-carat, natural, non-heat-treated sapphire — Bill knew right away what he was going to have to do.

Learn how it all turned out in the latest episode of Over the Counter.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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