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Over the Counter

Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive

His father died of cancer. He had no choice but to step up and take on the responsibility.

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“WHO DOESN’T LOVE a good underdog story?” asks Kyle Bullock at the start of the latest episode of Over the Counter.

We absolutely agree. That’s why we think you’ll love this particular underdog tale — of a 17-year-old high-school student who had to step up and run his family’s struggling jewelry store after his father died of cancer.

Learn the identity of this very special jeweler, and hear his story, in this month’s podcast.

Also, don’t miss the bonus episode in which Kyle talks with Andrea Hill of Hill Management, a jewelry industry management consultant, about what jewelers most need to do (and how they need to think) when facing the toughest of times.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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