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Over the Counter

Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive

His father died of cancer. He had no choice but to step up and take on the responsibility.

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“WHO DOESN’T LOVE a good underdog story?” asks Kyle Bullock at the start of the latest episode of Over the Counter.

We absolutely agree. That’s why we think you’ll love this particular underdog tale — of a 17-year-old high-school student who had to step up and run his family’s struggling jewelry store after his father died of cancer.

Learn the identity of this very special jeweler, and hear his story, in this month’s podcast.

Also, don’t miss the bonus episode in which Kyle talks with Andrea Hill of Hill Management, a jewelry industry management consultant, about what jewelers most need to do (and how they need to think) when facing the toughest of times.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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