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Over the Counter

Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive

His father died of cancer. He had no choice but to step up and take on the responsibility.

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OVER THE COUNTER EPISODE 10: HIGH-SCHOOL STUDENT FIGHTS TO KEEP FAMILY STORE ALIVE (7:55 MINUTES)

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“WHO DOESN’T LOVE a good underdog story?” asks Kyle Bullock at the start of the latest episode of Over the Counter.

We absolutely agree. That’s why we think you’ll love this particular underdog tale — of a 17-year-old high-school student who had to step up and run his family’s struggling jewelry store after his father died of cancer.

Learn the identity of this very special jeweler, and hear his story, in this month’s podcast.

Also, don’t miss the bonus episode in which Kyle talks with Andrea Hill of Hill Management, a jewelry industry management consultant, about what jewelers most need to do (and how they need to think) when facing the toughest of times.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Over the Counter

Podcast: When a Planned Purchase is a Style Mistake, Honesty Always Pays

Honestly help your clients to determine what looks good … and what doesn’t.

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OVER THE COUNTER EPISODE 15: HONESTY PAYS (9:51 MINUTES)


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SOMETIMES THE JEWELRY customers most want, or have even dreamed about for years, simply isn’t right for them. Owing to our professional expertise, many jewelers know when this is the case. But, as often as not, customers don’t.

Whether it’s a hue that doesn’t match a woman’s coloring, a design too gaudy for her personality, or a gemstone too large or small for the wearer’s proportions, jewelers can typically sense when something is or isn’t right for a client. Of course, no jeweler ever enjoys telling someone that the item they covet will make them look awful.

However, when you’re seeking to create lifetime customers, it pays to be honest — albeit as tactfully as you can.

In this episode of Over the Counter, host Kyle Bullock, owner of Bullock’s Jewelry in Roswell, NM, tells the story of Denise Oros of Linnea Jewelers in LaGrange, IL, and what Denise did when a customer entered her store and asked for a very expensive item that simply wasn’t right for her.

Enjoy the episode.

SPECIAL OFFER: Here’s a special offer that fans of Over the Counter and the velvet voice of Kyle Bullock won’t want to miss. The author recently released a new book called Mister Christmas, described as “the story of a white-collar loser who has his life turned around when a mysterious stranger offers him a job creating a real-life Santa’s toy factory”.

For listeners of this podcast, Kyle is offering the audiobook version of Mister Christmas for only $3. To get the deal, go to misterchristmasbook.com to order, then use promo code “OTC” at checkout.

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Over the Counter

Podcast: Making the World a Better Place in Steps Both Big and Small

No matter what your role in the industry, everybody can do something.

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OVER THE COUNTER EPISODE 14: FROM FARM TO FINGER (7:45 MINUTES)


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THIS MONTH in Over the Counter, Kyle Bullock has his mind on the environment.

In the latest episode of his podcast, the owner of Bullock’s Jewelry in Roswell, NM, tells a series of interconnected stories related to efforts big and small to make the jewelry industry more friendly to consumers, local communities and the planet.

These efforts range from the high-profile work of the Diamond Producers Association to promote more responsible diamond mining and production to the almost entirely overlooked efforts of one of Kyle’s own employees, Sherri Clark, who hoards used scraps of paper so they can be re-used in the office.

Kyle asks her why she does this.

“To help the environment,” she says. “And to save money.”

“But paper is cheap!” says Kyle.

“Not to the trees,” Sherri answers.

Can’t argue that. 

The critical message here? Every little bit helps. And no matter what your role in the industry, everybody can do something. Want to know how you can help? Kyle shares some ideas in the podcast.

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Over the Counter

Podcast: Until the Very End, This Cancer Patient Created Jewelry Memories for Her Family

Have some tissues ready.

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OVER THE COUNTER EPISODE 13: ONE FINAL WISH (6:26 MINUTES)


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IN THE LATEST EPISODE of Over the Counter, host Kyle Bullock tells the story of one of the most memorable custom-design sales of Sandra Locken of Sarini Fine Jewellery in Vulcan, Alberta, Canada.

In the heartbreakingly beautiful tale, Sandra is assigned a rush job for a woman dying of terminal cancer, whose passion in her final days (and even her final minutes) is creating jewelry memories for her family.

Kyle concludes: “Remember that what we do in the jewelry business goes far beyond little hunks of metal. We are invited to share in the expression of people’s hearts and souls in a very real, very emotional, and very honest way.”

Enjoy the story. (And have those tissues ready.)

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