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Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers

‘I wanted a free, open forum where everybody could say whatever they want, whenever they want.’




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THIS MONTH, JimmyCast welcomes Aleah Arundale, founder of the popular private Facebook group, Jewelers Helping Jewelers, and a fifth-generation jeweler who works for diamond wholesaler Olympian Diamonds.

Chatting with co-hosts Jimmy DeGroot and Doug Meadows, Aleah shares why she created Jewelers Helping Jewelers (4:05), which now has 18,500 members. A few years back, Aleah felt there was something missing in other social media communities. “I wanted a free, open forum where everybody could say whatever they want, whenever they want,” she says.

She decided to launch a brand new community for which the primary rule would be having the fewest rules possible. She says she’s proud that, despite the openness and freedom of the group, participants (mostly) get along, providing an important source of advice, support and trading partners to thousands of jewelry professionals who would otherwise struggle to find community. Says Aleah, “This is a testament to show that, if you just let people go, they will show you how wonderful they can be.”

Aleah estimates that the group has facilitated more than $1 billion in transactions since its launch, sharing a few anecdotes of jewelers whose businesses and lives were changed by the community, including one jeweler who claims to have done $4 million in business through JHJ.

Later in the podcast, Aleah discusses one of her pet peeves — jewelers who refuse to put prices alongside jewelry in the showcase (11:00). Plus, she offers her extremely simple tip for selling more diamonds (13:05).


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



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