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Podcast Highlight: What Can You Say to a Customer Who Just Won’t Trust You?

One way to reach them is to flip the script.

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IN HIS NEW SERIES “Over the Counter”, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler who prides himself on trustworthiness has to step up and face the consequences of one of the biggest mistakes of his career.

Catch a short excerpt of the podcast here. Or catch the full episode below.


OVER THE PODCAST EPISODE 1: WHO CAN YOU TRUST? (11:31 MINUTES)


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Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Podcast Highlight: It’s the Calm Before the Storm … and Time to Look Back on the Holiday Season

Sample the first 90 seconds of Kyle’s latest podcast.

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IN THIS SPECIAL HOLIDAY wrap-up episode of Over-the-Counter, Kyle tells the story of a woman whose father brought her a merry Christmas surprise by paying off an item that she hadn’t quite paid off on layaway. He also tells of a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a generous jeweler, as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose to an extremely special couple.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

In the highlight above, sample the first 90 seconds of Kyle’s latest podcast, wrapping up some of the most memorable sales of the holiday season. Or check out the entire podcast below. Want to receive all our podcasts on your mobile device? Use the icons below to sign up on Apple Podcasts, Google Play, Stitcher or your favorite podcast player.

OVER THE COUNTER (EPISODE 6): CHRISTMAS REVIEW (8:28 MINUTES)


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Podcast Highlight: Here’s How to Inspire Millennial Employees

The key is to start with ‘Why?’

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HOW CAN a jewelry-store owner get the members of his or her team to think and act like they are store-owners?

That’s the big question covered in the second episode of INSTORE’s new podcast series, JimmyCast, from jewelry-store trainer Jimmy DeGroot, along with co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.

In the highlight above, Jimmy and Doug share the secret of inspiring millennial employees. The key is starting with an explanation of “why” — meaning why what they do matters.

Or check out the entire podcast below. Want to receive all our podcasts on your mobile device? Use the icons below to sign up on Apple Podcasts, Google Play, Stitcher or your favorite podcast player.

JIMMYCAST (EPISODE 2): TEACHING EMPLOYEES TO ACT LIKE OWNERS (34:23 MINUTES)


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Podcast Highlight: Millennial Jeweler Wonders Why Her Age Group Gets a Bad Rap, and Explains Why It’s Okay With Her

There’s one way in which she actually enjoys millennials’ bad reputation.

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LOTS OF PEOPLE like to dump on millennials, says Alexis Padis, director of operations for San Francisco’s Padis Jewelry as well as her family’s California wine label, Padis Vineyards, and a millennial herself. But she doesn’t understand why.

Said Padis, in her recent visit to INSTORE’s new podcast, The Barb Wire: “What do millennials want that we don’t all want? We all want excellent customer service. We all want product available. We want to try on things. We want to see them in person. We want to see, touch, feel and we want a good deal. Everything the millennials get that bad rap for is something we all ultimately want.”

In the short highlight above, listen to Alexis explain the one main reason why she enjoys millennials’ bad reputation. Or check out the entire podcast below. Want to receive all our podcasts on your mobile device? Use the icons below to sign up on Apple Podcasts, Google Play, Sticher or your favorite podcast player.

THE BARB WIRE (EPISODE 3): ALEXIS PADIS (65:24 MINUTES)


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