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Podcast Highlight: Aleah Arundale Rants About One Mistake Way Too Many Jewelers Make

It’s an old habit that many jewelers are having a hard time giving up.

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IN THIS EXCERPT from the latest episode of JimmyCast, Aleah Arundale, the founder of Jewelers Helping Jewelers, shares one of her pet peeves about jewelers — why so few put visible prices in their showcases.


Podcast Highlight: Aleah Arundale Rants About One Mistake Way Too Many Jewelers Make
This episode is brought to you by INSTORE Bulletins.

Arundale wonders why some jewelers are so slow at moving away from traditional sales habits. “This is insanity to me,” Aleah rants. “We’re making our customers feel embarrassed, we’re making them feel uncomfortable. Guys are already uncomfortable going into a jewelry store! You want to empower them. Even if you put a price range, I get it … you don’t want to just smack a sticker on it. But first of all, Tiffany’s is doing this, by the way … And if they can do it, you certainly can find a classy way to do it.”

Want to hear the full podcast? Catch it below.

JIMMYCAST EPISODE 14: ALEAH ARUNDALE (21:57 MINUTES)


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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