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Podcast Highlight: Aleah Arundale Rants About One Mistake Way Too Many Jewelers Make

It’s an old habit that many jewelers are having a hard time giving up.





IN THIS EXCERPT from the latest episode of JimmyCast, Aleah Arundale, the founder of Jewelers Helping Jewelers, shares one of her pet peeves about jewelers — why so few put visible prices in their showcases.

Podcast Highlight: Aleah Arundale Rants About One Mistake Way Too Many Jewelers Make
This episode is brought to you by INSTORE Bulletins.

Arundale wonders why some jewelers are so slow at moving away from traditional sales habits. “This is insanity to me,” Aleah rants. “We’re making our customers feel embarrassed, we’re making them feel uncomfortable. Guys are already uncomfortable going into a jewelry store! You want to empower them. Even if you put a price range, I get it … you don’t want to just smack a sticker on it. But first of all, Tiffany’s is doing this, by the way … And if they can do it, you certainly can find a classy way to do it.”

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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