Multimedia Highlights

Podcast Highlight: Craig Husar Discusses the ‘Very, Very Difficult’ Process of Building His New Store

Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.

Legend Jewelry’s New Focus on Independents

How Store Design Impacts Consumer Engagement and Purchases

Diamonds, Dollars & the Year Ahead

Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Published

4 years ago

July 16, 2019

INSTORE Staff

ONE OF THE REASONS noted jeweler Craig Husar came onto INSTORE’s podcast, The Barb Wire, was to offer moral support to jewelers considering risky moves. He was thinking of risky moves like the one he made while building his monumental new store, Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI, which opened this January.

But when sharing his story, Husar chuckles at the notion of inspiring other jewelers, admitting that building his store was a very, very difficult process and one he almost gave up on himself. See how Husar describes the process in this short excerpt from the latest episode of “The Barb Wire”.

Or check out the complete podcast below.

Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play and Stitcher or your favorite podcast player using our RSS feed link.

The BARB WIRE (EPISODE 8): CRAIG HUSAR (50:04 MINUTES)

click to Comment(Comment)

Up Next

Podcast Highlight: Why Do So Many Jewelers Love to Complain About Their Customers?

Don't Miss

Podcast Highlight: It’s the Calm Before the Storm … and Time to Look Back on the Holiday Season

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”