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Podcast Highlight: Craig Husar Discusses the ‘Very, Very Difficult’ Process of Building His New Store

Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.

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ONE OF THE REASONS noted jeweler Craig Husar came onto INSTORE’s podcast, The Barb Wire, was to offer moral support to jewelers considering risky moves. He was thinking of risky moves like the one he made while building his monumental new store, Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI, which opened this January.

But when sharing his story, Husar chuckles at the notion of inspiring other jewelers, admitting that building his store was a very, very difficult process and one he almost gave up on himself. See how Husar describes the process in this short excerpt from the latest episode of “The Barb Wire”.

Or check out the complete podcast below.

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The BARB WIRE (EPISODE 8): CRAIG HUSAR (50:04 MINUTES)


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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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