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Podcast Highlight: Craig Husar Discusses the ‘Very, Very Difficult’ Process of Building His New Store

Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.

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ONE OF THE REASONS noted jeweler Craig Husar came onto INSTORE’s podcast, The Barb Wire, was to offer moral support to jewelers considering risky moves. He was thinking of risky moves like the one he made while building his monumental new store, Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI, which opened this January.

But when sharing his story, Husar chuckles at the notion of inspiring other jewelers, admitting that building his store was a very, very difficult process and one he almost gave up on himself. See how Husar describes the process in this short excerpt from the latest episode of “The Barb Wire”.

Or check out the complete podcast below.

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The BARB WIRE (EPISODE 8): CRAIG HUSAR (50:04 MINUTES)


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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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