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Podcast Highlight: Craig Husar Discusses the ‘Very, Very Difficult’ Process of Building His New Store

Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.




ONE OF THE REASONS noted jeweler Craig Husar came onto INSTORE’s podcast, The Barb Wire, was to offer moral support to jewelers considering risky moves. He was thinking of risky moves like the one he made while building his monumental new store, Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI, which opened this January.

But when sharing his story, Husar chuckles at the notion of inspiring other jewelers, admitting that building his store was a very, very difficult process and one he almost gave up on himself. See how Husar describes the process in this short excerpt from the latest episode of “The Barb Wire”.

Or check out the complete podcast below.

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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