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Podcast Highlight: How a Misunderstanding with a Customer Over a Custom Design Led to a Major Pricing Epiphany

“Holy shit! I can make some real margin here.”

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Podcast Highlight: How a Misunderstanding with a Customer Over a Custom Design Led to a Major Pricing Epiphany

IN THIS MONTH’S EPISODE of “Secrets of America’s Coolest Stores,” we present you with one of the most unique success stories in recent jewelry retail history — that of Jim Tuttle and his Seattle super-store, Green Lake Jewelry Works.

Catch a short excerpt of the podcast here, with Tuttle describing how a misunderstanding with a customer over a custom design led to a major pricing epiphany.

Or catch the full episode below.

Full Podcast: Secrets of America’s Coolest Stores (with Guest Jim Tuttle)

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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