Connect with us

Multimedia Highlights

Podcast Highlight: How a Misunderstanding with a Customer Over a Custom Design Led to a Major Pricing Epiphany

“Holy shit! I can make some real margin here.”

Published

on


Podcast Highlight: How a Misunderstanding with a Customer Over a Custom Design Led to a Major Pricing Epiphany

IN THIS MONTH’S EPISODE of “Secrets of America’s Coolest Stores,” we present you with one of the most unique success stories in recent jewelry retail history — that of Jim Tuttle and his Seattle super-store, Green Lake Jewelry Works.

Catch a short excerpt of the podcast here, with Tuttle describing how a misunderstanding with a customer over a custom design led to a major pricing epiphany.

Or catch the full episode below.

Full Podcast: Secrets of America’s Coolest Stores (with Guest Jim Tuttle)

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular