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Podcast Highlight: How a Misunderstanding with a Customer Over a Custom Design Led to a Major Pricing Epiphany

“Holy shit! I can make some real margin here.”

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Podcast Highlight: How a Misunderstanding with a Customer Over a Custom Design Led to a Major Pricing Epiphany

IN THIS MONTH’S EPISODE of “Secrets of America’s Coolest Stores,” we present you with one of the most unique success stories in recent jewelry retail history — that of Jim Tuttle and his Seattle super-store, Green Lake Jewelry Works.

Catch a short excerpt of the podcast here, with Tuttle describing how a misunderstanding with a customer over a custom design led to a major pricing epiphany.

Or catch the full episode below.

Full Podcast: Secrets of America’s Coolest Stores (with Guest Jim Tuttle)

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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