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Podcast Highlight: Is Blue Nile a ‘Real’ Custom Design Company? Jim Tuttle Doesn’t Think So …

See what the online giant considers a “custom” ring.

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Podcast Highlight: Is Blue Nile a ‘Real’ Custom Design Company? Jim Tuttle Doesn’t Think So …

IN THIS MONTH’S EPISODE of “Secrets of America’s Coolest Stores,” we present you with one of the most unique success stories in recent jewelry retail history — that of Jim Tuttle and his Seattle super-store, Green Lake Jewelry Works.

Catch a short excerpt of the podcast here, with Jim explaining why he doesn’t see Blue Nile as a “real” custom-design jewelry company.

Or catch the full episode below.

Full Podcast: Secrets of America’s Coolest Stores (with Guest Jim Tuttle)

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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