Multimedia Highlights

Podcast Highlight: Jeweler Makes an Audacious Promise to Her Staff

In this 55-second excerpt, Kyle Bullock explains how a jeweler made a huge promise to her staff.

Published

5 years ago

November 14, 2018

Kyle Bullock

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, shares a story about an incredible, even life-changing (for some) reward that Jennifer Farnes of Revolution Jewelry in Colorado Springs, CO, provided to her team after they didn’t only reach, but crushed, an ambitious sales goal.

Listen to a 55-second excerpt above, with Kyle explaining how Farnes made a huge promise to her staff.

Or hear the full episode below.

PODCAST EPISODE S1E4: CRUISE CONTROL (15:46 MINUTES)

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”