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Podcast Highlight: Jeweler Puts Customer’s Suspicions to Rest with the Perfect Answer

He prided himself on being trustworthy. But if someone didn’t trust him, how could he trust them?

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Podcast Highlight: Jeweler Puts Customer’s Suspicions to Rest with the Perfect Answer

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler who prides himself on trustworthiness has to step up and face the consequences of one of the biggest mistakes of his career.

Above you can catch a 46-second excerpt of the podcast. It’s about putting a suspicious customer at ease with the perfect answer.

Or catch the full episode below.


OVER THE COUNTER EPISODE 1: WHO CAN YOU TRUST? (11:31 MINUTES)


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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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