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Podcast Highlight: Jeweler Puts Customer’s Suspicions to Rest with the Perfect Answer

He prided himself on being trustworthy. But if someone didn’t trust him, how could he trust them?

Published

6 years ago

August 9, 2018

Kyle Bullock

Podcast Highlight: Jeweler Puts Customer’s Suspicions to Rest with the Perfect Answer

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler who prides himself on trustworthiness has to step up and face the consequences of one of the biggest mistakes of his career.

Above you can catch a 46-second excerpt of the podcast. It’s about putting a suspicious customer at ease with the perfect answer.

Or catch the full episode below.

OVER THE COUNTER EPISODE 1: WHO CAN YOU TRUST? (11:31 MINUTES)

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”