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Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

She realized that the 4 Cs will get her nowhere with this particular customer.

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IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. The second episode of our hit podcast, “Over the Counter,” is now available for your listening pleasure.

Above is a quick taste — under a minute — in which a diamond salesperson quickly realizes that the 4 Cs will get her nowhere with a particular customer.

Or listen to the full episode below.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.


OVER THE COUNTER EPISODE 2: STEALING GRANDMA’S HEART (13:06 MINUTES)


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Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Podcast Highlight: Why Jewelers Need Help — Lots of It – on Social Media

To prove it, ask yourself a few questions.

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DO JEWELERS need more social media help, perhaps even full-time support? In the latest episode of The Barb Wire Barbara Palumbo and host Ben Smithee of The Smithee Group answer in the affirmative.

In this short excerpt, Ben takes listeners through the series of questions he uses to convince jewelry store owners that they need to invest more resources in boosting their social media presence.

Catch the full podcast below.

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The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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Podcast Highlight: The 365-Day Challenge That Will Guarantee You Six Figures in Sales

Sounds great, right? But remember — you can’t miss a day.

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HOW CAN YOU GUARANTEE remarkable improvement in both the quality of your online content as well as the returns you get from it?

In this excerpt from the latest episode of The Barb Wire, Ben Smithee, CEO of digital consultancy The Smithee Group, presents a 365-day challenge that he says will ensure you a six-figure improvement in income.

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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Podcast Highlight: Why Do So Many Jewelers Love to Complain About Their Customers?

It’s one of Ben Smithee’s two pet peeves.

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WHY DO SO MANY jewelers love to complain about their customers? It’s one of the pet peeves of Ben Smithee, CEO of digital consultancy The Smithee Group.

In the latest episode of The Barb Wire, he shares his exasperation with host Barbara Palumbo. Addressing a hypothetical complaining jeweler, he says: “Dude, you own a business. These are the people who are driving your business. Why do you complain about the people who are putting you in a pretty good situation financially? Even on a bad year.”

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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