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Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

She realized that the 4 Cs will get her nowhere with this particular customer.

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Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. The second episode of our hit podcast, “Over the Counter,” is now available for your listening pleasure.

Above is a quick taste — under a minute — in which a diamond salesperson quickly realizes that the 4 Cs will get her nowhere with a particular customer.

Or listen to the full episode below.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.


OVER THE COUNTER EPISODE 2: STEALING GRANDMA’S HEART (13:06 MINUTES)


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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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