Multimedia Highlights

Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

She realized that the 4 Cs will get her nowhere with this particular customer.

Published

5 years ago

September 5, 2018

Kyle Bullock

Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. The second episode of our hit podcast, “Over the Counter,” is now available for your listening pleasure.

Above is a quick taste — under a minute — in which a diamond salesperson quickly realizes that the 4 Cs will get her nowhere with a particular customer.

Or listen to the full episode below.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.

OVER THE COUNTER EPISODE 2: STEALING GRANDMA’S HEART (13:06 MINUTES)

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”