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Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

She realized that the 4 Cs will get her nowhere with this particular customer.

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Podcast Highlight: She Realized the 4 Cs Would Get Her Nowhere — So She Talked About This Instead

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. The second episode of our hit podcast, “Over the Counter,” is now available for your listening pleasure.

Above is a quick taste — under a minute — in which a diamond salesperson quickly realizes that the 4 Cs will get her nowhere with a particular customer.

Or listen to the full episode below.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.


OVER THE COUNTER EPISODE 2: STEALING GRANDMA’S HEART (13:06 MINUTES)


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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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