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Podcast Highlight: The Customer Loved the Product … but His Smile Still Dropped Away

It was a sale that showed how meaningful jewelry could be.

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IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven’s Jewelry and Engraving in O’Fallon, MO, and shares one of her most inspiring tales.

Listen to a 48-second excerpt above, with Kyle explaining why a customer suddenly lost his smile even though he was pleased with the product he bought.

Or hear the full episode below.


PODCAST EPISODE S1E3: THE BLUE EARRINGS (12:17 MINUTES)


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Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Gene the Jeweler Gets Kicked Out of the Studio

In the latest episode (#42) of Gene the Jeweler, Gene is going about his business, recording a new episode. But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over — whether he likes it or not. (See more Gene the Jeweler episodes at instoremag.com/gene.)

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Podcast Highlight: Craig Husar Discusses the ‘Very, Very Difficult’ Process of Building His New Store

Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.

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ONE OF THE REASONS noted jeweler Craig Husar came onto INSTORE’s podcast, The Barb Wire, was to offer moral support to jewelers considering risky moves. He was thinking of risky moves like the one he made while building his monumental new store, Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI, which opened this January.

But when sharing his story, Husar chuckles at the notion of inspiring other jewelers, admitting that building his store was a very, very difficult process and one he almost gave up on himself. See how Husar describes the process in this short excerpt from the latest episode of “The Barb Wire”.

Or check out the complete podcast below.

Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play and Stitcher or your favorite podcast player using our RSS feed link.


The BARB WIRE (EPISODE 8): CRAIG HUSAR (50:04 MINUTES)


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Podcast Highlight: It’s the Calm Before the Storm … and Time to Look Back on the Holiday Season

Sample the first 90 seconds of Kyle’s latest podcast.

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IN THIS SPECIAL HOLIDAY wrap-up episode of Over-the-Counter, Kyle tells the story of a woman whose father brought her a merry Christmas surprise by paying off an item that she hadn’t quite paid off on layaway. He also tells of a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a generous jeweler, as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose to an extremely special couple.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

In the highlight above, sample the first 90 seconds of Kyle’s latest podcast, wrapping up some of the most memorable sales of the holiday season. Or check out the entire podcast below. Want to receive all our podcasts on your mobile device? Use the icons below to sign up on Apple Podcasts, Google Play, Stitcher or your favorite podcast player.

OVER THE COUNTER (EPISODE 6): CHRISTMAS REVIEW (8:28 MINUTES)


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Podcast Highlight: Here’s How to Inspire Millennial Employees

The key is to start with ‘Why?’

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HOW CAN a jewelry-store owner get the members of his or her team to think and act like they are store-owners?

That’s the big question covered in the second episode of INSTORE’s new podcast series, JimmyCast, from jewelry-store trainer Jimmy DeGroot, along with co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.

In the highlight above, Jimmy and Doug share the secret of inspiring millennial employees. The key is starting with an explanation of “why” — meaning why what they do matters.

Or check out the entire podcast below. Want to receive all our podcasts on your mobile device? Use the icons below to sign up on Apple Podcasts, Google Play, Stitcher or your favorite podcast player.

JIMMYCAST (EPISODE 2): TEACHING EMPLOYEES TO ACT LIKE OWNERS (34:23 MINUTES)


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