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Podcast Highlight: The Customer Loved the Product … but His Smile Still Dropped Away

It was a sale that showed how meaningful jewelry could be.

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IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven’s Jewelry and Engraving in O’Fallon, MO, and shares one of her most inspiring tales.

Listen to a 48-second excerpt above, with Kyle explaining why a customer suddenly lost his smile even though he was pleased with the product he bought.

Or hear the full episode below.


PODCAST EPISODE S1E3: THE BLUE EARRINGS (12:17 MINUTES)


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Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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