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Podcast Highlight: The Customer Loved the Product … but His Smile Still Dropped Away

It was a sale that showed how meaningful jewelry could be.

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IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven’s Jewelry and Engraving in O’Fallon, MO, and shares one of her most inspiring tales.

Listen to a 48-second excerpt above, with Kyle explaining why a customer suddenly lost his smile even though he was pleased with the product he bought.

Or hear the full episode below.


PODCAST EPISODE S1E3: THE BLUE EARRINGS (12:17 MINUTES)


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SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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