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Podcast Highlight: The Gemstone Had to Be Blue … and for a Very Important Reason

It was the most emotional sale of her career.

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Podcast Highlight: The Gemstone Had to Be Blue … and for a Very Important Reason

IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven’s Jewelry and Engraving in O’Fallon, MO, and shares one of her most inspiring tales.

Listen to a 57-second excerpt above, with Kyle explaining why the gemstones in a particular pair of earrings absolutely needed to be blue.

Or hear the full episode below.


OVER THE COUNTER EPISODE 3: THE BLUE EARRINGS (11:31 MINUTES)


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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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