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Podcast Highlight: Why Do So Many Jewelers Love to Complain About Their Customers?

It’s one of Ben Smithee’s two pet peeves.

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WHY DO SO MANY jewelers love to complain about their customers? It’s one of the pet peeves of Ben Smithee, CEO of digital consultancy The Smithee Group.

In the latest episode of The Barb Wire, he shares his exasperation with host Barbara Palumbo. Addressing a hypothetical complaining jeweler, he says: “Dude, you own a business. These are the people who are driving your business. Why do you complain about the people who are putting you in a pretty good situation financially? Even on a bad year.”

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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