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JimmyCast

Podcast: How to Find Good People and Avoid Employee Nightmares

And, by the way, why can’t millennials fill out job applications?

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JIMMYCAST EPISODE 3: FINDING GOOD PEOPLE (28:34 MINUTES)


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NOTE: Listen to this podcast with the podcast player above, or subscribe to “INSTORE Podcasts” on your smartphone using your favorite podcasting app. Or watch the video version of the podcast below.

HIRING. IT’S ONE of the most important things you do. Hiring the right person can lift your store into the stratosphere; hiring the wrong one can drag you into Dante’s 7th circle of hell.

Finding and hiring people who can become high-quality employees is the topic under discussion in the third episode of INSTORE’s new podcast series, JimmyCast, from jewelry-store trainer Jimmy DeGroot, along with co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.

Some of the topics covered in the podcast:

  • Why people today can’t fill out job applications
  • Why restaurant servers are often great candidates to attract into the jewelry business.
  • Doug shares how he has found some of his employees. These include Craigslist, spreading the word amongst friends, hiring a family member (who didn’t have a choice); and several from Facebook. Doug has even used divine intervention, praying for a good employee to arrive at a critical moment. (Guess what? It worked.)
  • How Jimmy took a coffee-shop barista and turned her into a half-million-a-year seller.
  • One question Doug used to weed out applicants for available jewelry sales positions: “If we had two positions available — one in the backroom, working with inventory, and one out on the floor, working with customers, which would you prefer?” He was surprised to see that numerous people who, we want to remind you, were applying for a sales position, said that they would far prefer the back-room job. “You don’t even call those back,” says Doug.
  • When it’s appropriate to use a headhunter.
  • Why it’s almost always smart to hire a good candidate even if you’re not looking for someone new.
  • Is it smart — or not — to hire your good customers?



Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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JimmyCast

Podcast: Wisconsin Salesperson Uses Life Savings to Live Her Dream of Jewelry Store Ownership

“$20,000 seems like a lot of money … until you open a jewelry store,” she says.

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JIMMYCAST EPISODE 12: KIM GORDON ON LIVING THE DREAM (48:53 MINUTES)


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KIM GORDON is living the dream — it’s the dream of owning her own store, the aptly named Dream Jewelers in Oshkosh, WI.

Gordon has spent most of her career in jewelry sales, having spent more than a decade as an assistant manager at a Kay Jewelers and, after that, another decade as sales manager at Jim Kryshak Jewelers in Wausau, WI. But in 2014, she finally made the leap into jewelry-store ownership, using her life savings to purchase a Wisconsin business called Thimke Jewelers, which she later rebranded as Dream Jewelers.

Gordon shares the story of her journey, and tells you how she’s launched her business in a challenging competitive environment and on an ultra-tight budget. “I had $20,000 in the bank,” she says. “And $20,000 seems like a lot of money … until you open a jewelry store.”

Hear Kim’s full story on the latest edition of JimmyCast, with host Jimmy DeGroot and co-host Doug Meadows.

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JimmyCast

Podcast: An Explosive Prank and More Tales of Dumb Things Done in Jewelry Stores

Jimmy and Doug share the 10 dumbest things they’ve seen happen in jewelry stores (including their own).

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JIMMYCAST EPISODE 11: THE DUMBEST THINGS WE’VE SEEN IN JEWELRY STORES (34:06 MINUTES)


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IF MAKING MISTAKES is the best way to learn, then the latest episode of JimmyCast promises to be a tremendous learning experience. In the episode, Jimmy DeGroot and co-host Doug Meadows each share five dumb things they’ve seen jewelers do in their jewelry stores.

“This includes us,” notes Jimmy.

“Actually, my list is mostly mine,” says Doug.

Tales shared include a pyrotechnic prank gone wrong (3:40), a store owner who brought in a new sales trainer to work with his team, only to completely sabotage the effort before it even began (11:30), plus an expensive lesson from a jewelry con artist (20:00).

Says Jimmy, “This is a good episode for learning what not to do in your jewelry store.”

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JimmyCast

Podcast: Hear Secrets of Cool From the Only Full-Time Employee of America’s Coolest Small Jewelry Store

At least a couple customers a week come in thinking it’s a place to eat.

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JIMMYCAST EPISODE 10: KATHERINE COTTERILL OF EAT GALLERY (32:35 MINUTES)


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IN THIS MONTH’S episode of JimmyCast, hosts Jimmy DeGroot and Doug Meadows chat with the manager of the winning store in the “Small Cool” division of INSTORE’s America’s Coolest Stores”, EAT Gallery of Maysville, KY.

Katherine Cotterill, manager at EAT Gallery, has had an eclectic past, including more than three years spent in New Zealand and Samoa (2:30). She talks about how she was hired to run the store in 2016 (5:30) by Simon and Laurie Watt, who had opened EAT Gallery in the early 2000s as a side project to their main business, colored gemstone dealers Mayer & Watt.

The discussion continues to cover EAT’s attention-getting (and occasionally confusing to visitors) neon “EAT” sign (9:15), which had previously identified a diner that was a town fixture for 50 years. “We are definitely not a restaurant,” says Cotterill. “But we do say that we’ll feed your soul.”

As for the big question of how many visitors per week come in, thinking it’s a restaurant? “At least a couple a week,” says Cotterill.

Hear more of the conversation — including tips on how to make a tiny business stand out with marketing and product selection (16:00) — in this month’s JimmyCast.

Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play and Stitcher or your favorite podcast player using our RSS feed link.

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