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JimmyCast

Podcast: How to Find Good People and Avoid Employee Nightmares

And, by the way, why can’t millennials fill out job applications?

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JIMMYCAST EPISODE 3: FINDING GOOD PEOPLE (28:34 MINUTES)


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NOTE: Listen to this podcast with the podcast player above, or subscribe to “INSTORE Podcasts” on your smartphone using your favorite podcasting app. Or watch the video version of the podcast below.

HIRING. IT’S ONE of the most important things you do. Hiring the right person can lift your store into the stratosphere; hiring the wrong one can drag you into Dante’s 7th circle of hell.

Finding and hiring people who can become high-quality employees is the topic under discussion in the third episode of INSTORE’s new podcast series, JimmyCast, from jewelry-store trainer Jimmy DeGroot, along with co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.

Some of the topics covered in the podcast:

  • Why people today can’t fill out job applications
  • Why restaurant servers are often great candidates to attract into the jewelry business.
  • Doug shares how he has found some of his employees. These include Craigslist, spreading the word amongst friends, hiring a family member (who didn’t have a choice); and several from Facebook. Doug has even used divine intervention, praying for a good employee to arrive at a critical moment. (Guess what? It worked.)
  • How Jimmy took a coffee-shop barista and turned her into a half-million-a-year seller.
  • One question Doug used to weed out applicants for available jewelry sales positions: “If we had two positions available — one in the backroom, working with inventory, and one out on the floor, working with customers, which would you prefer?” He was surprised to see that numerous people who, we want to remind you, were applying for a sales position, said that they would far prefer the back-room job. “You don’t even call those back,” says Doug.
  • When it’s appropriate to use a headhunter.
  • Why it’s almost always smart to hire a good candidate even if you’re not looking for someone new.
  • Is it smart — or not — to hire your good customers?



Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

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