Connect with us

The Barb Wire

Podcast: Jen Cullen Williams Enters “The Barb Wire”

Industry trade shows, motherhood, and the challenges facing professional women are on the agenda.

mm

Published

on

THE BARB WIRE EPISODE 2: JEN CULLEN WILLIAMS (61:38 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

IN EPISODE 2 of The Barb Wire, host Barbara Palumbo chats with Jen Cullen Williams, managing director of Luxury Brand Group, a leading luxury and jewelry brand communications agency.

The aim of The Barb Wire is to allow listeners to eavesdrop on engaging jewelry industry conversations that range the gamut, as real-world conversation do, from personal to business issues.

Says Palumbo, “My favorite thing is when my guests actually forget they’re on a podcast, and it’s just like we’re kicking back on the phone. “ This episode achieves that standard throughout its duration — in fact, at one point, Jen reacts in surprise over an intimate revelation she has just made, “Wow, that was really personal!”

The episode includes in-depth discussion of industry trade events — including the dangers of “trade show arrogance” as well as the opportunities for industry events to better serve their audiences with new technology and focused education.

But there’s also lighter discussion of trade show dress codes, the importance of careful shoe management during a trade event, as well as the towering personal confidence provided by zero-humidity “Vegas hair”.

On the personal side, Cullen Williams, who has a 1-1/2 year old daughter, shares her experience of having a child while in the midst of building a career, as well as the pros and cons of being married to a fitness industry entrepreneur. (Cullen Williams’ husband runs a California-based group of fitness businesses.)

Industry members who get shout-outs in this episode include Frank Proctor, Peggy Jo Donahue, Rebecca Moskal, and last month’s Barb Wire guest John Carter. Also mentioned: bygone teen idols Jennifer Love Hewitt and Jonathan Taylor Thomas, and Palumbo shares her surprising(!) celebrity crush as a teenager.

Enjoy this episode of The Barb Wire!


SHOW CHRONOLOGY
  • 3:10 The uniqueness of the Tucson gem show experience.
  • 4:25 Jen learns a lesson about Tucson’s very different dress code.
  • 6:40 The fine details of swapping out shoes, and alternating pressure points, to minimize blister pain during a multi-day trade event.
  • 8:25 Jen and Barbara discuss a major challenge for professional women — choosing the best time to start a family while still managing a successful career.
  • 9:35 How women with children, especially those who travel frequently for work, can sometimes be interrogated as though they are neglecting their children.
  • 11:15 Jen on planning for her first child. She had been with her husband for more than a decade, but each year, they would decide to focus on their careers — deeming it “the Year of the Hustle”. Finally, they decided they were ready.
  • 14:30 Jen tells a “really personal” story of how she learned she was going to have her first child right after JCK two years ago.
  • 18:30 Discussion of Jen’s husband’s career as a fitness business owner, and what degree of dietary oversight a fitness professional imposes on his partner. Jen is addicted to exercise, but concludes: “I don’t look like a gym owner’s wife. I could be a lot more cut and fit and be a better marketing advertisement for him. But I like wine.”
  • 24:30 One poster-worthy motto of her husband’s gym business: ”If it doesn’t challenge you, it doesn’t change you.”
  • 25:40 Jen shares her special motherhood motto, as well as her motto for getting through challenging periods at work. It’s just two words, but there’s power in its brevity.
  • 30:20 At trade shows, the importance of treating show attendees (and journalists) with care and empathy, and making every person feel like they’re being paid attention to. And what happens when some shows — ahem, ahem, BASEL! — stop taking the best possible care of their customers.
  • 35:00 Jen on the continuing importance of trade shows in jewelry, as well as the need to continue to innovate in the field.
  • 36:30 How technology is adding new wrinkles to the trade show experience.
  • 38:00 Jen took the Harvard Business track at the GIA Symposium, which she loved, and wonders what Harvard accreditation she can truthfully claim — “I’m not really a Harvard grad, but I like to say I’m a Harvard grad.”
  • 40:10 Why trade show education is important and what happens to a business owner’s slice of the business pie if he or she stops learning and lets their business grow stagnant. Says Jen: “It’s not going to be a pie anymore … it’s going to be an empty plate.”
  • 43:05 The importance of creating partnerships between vendors and buyers at trade shows.
  • 45:35 Who would Jen like to have dinner with, alive or dead, in the jewelry industry? She mentions two possible choices — one an iconic French fashion designer/businesswoman of yesteryear, and the other the current French CEO of one of the world’s top watch brands.
  • 48:40 Print magazines or online publications? Jen is a big fan of magazines, and refers to a “Scrapebook” she created in her teens stuffed with clippings about her favorite stars of the day — including a few nostalgic mentions of former idols from “Party of Five” and “Home Improvement”. Barbara also reveals her surprising, and surprisingly short, top crush from her own teen years.
  • 50:40 Jen’s biggest influence? Her parents, first and foremost. And then her “career tribe”.
  • 52:00 Jen lists some of her biggest fans — with her sister coming in on top, being her “best biological friend”.
  • 54:20 The five-minute meditation exercise that Jen starts her work day with.
  • 55:15 Jen shares her favorite industry event. It’s not a specific trade event — but it’s a special kind of experience that only happens during trade events.
  • 57:10 The accessory that Jen won’t leave the house without.
  • 59:20 Gold or platinum? Jen makes a choice, and then immediately tries to take it back.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines

The Barb Wire

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership

As soon as she took her first GIA gemstone identification course, she knew what she wanted to do with her life.

mm

Published

on

The BARB WIRE (EPISODE 11): JENNY O CALLERI (67:58 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

DROPPING INTO The Barb Wire for this month’s episode is Jenny “Jenny O” Calleri, the owner of Huntington Jewelers in Las Vegas, NV.

A jewelry-industry veteran whose career has seen her move between the supply and retail side, Jenny O finally took her biggest step yet two years ago — becoming the owner of her very own store when she and her husband purchased the nearly 70-year-old Huntington Jewelers.



This episode is brought to you by INSTORE Bulletins.

In the podcast, Jenny O discusses what a transformative experience a GIA education can be for a young person in jewelry sales (12:40) and how, after taking her very first GIA gemstone course, she dropped everything — including a “super hot and heavy” relationship with her future husband — sold her house, and went to study at GIA in Carlsbad, CA.

She also talks about her career, and the key lessons she has learned along the way that are helping her build the Huntington Jewelers brand.

Recently having had her third child, Jenny O describes the challenges of life as a working mom (35:30). Plus, you’ll hear why she believes Liz Taylor is such an enduring jewelry icon (44:45).

Catch the full podcast above.

Want to receive all of our INSTORE Podcasts on your mobile device? Sign up on Apple Podcasts, Google Play and Stitcher or your favorite podcast player using our RSS feed link.

Advertisement
Continue Reading

The Barb Wire

Podcast: Ben Smithee Isn’t Just Another Social Media ‘Influencer’

He calls social media “the great equalizer” for small businesses.

mm

Published

on

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

THE BARB WIRE celebrates its tenth episode with a visit from Ben Smithee, CEO at The Smithee Group (thesmitheegroup.com), a digital consultancy whose mission is “helping big brands think small and small brands think bigger”.

Talking with host Barbara Palumbo, Ben shares why he decided to originally focus his consultancy on the jewelry business (8:10), and Barbara refers to him as one of the industry’s few true “influencers” online (11:10). He talks about his unusual upbringing in Dallas as the adopted Asian son of white parents (17:00).

He’s passionate about social media, calling it “the great equalizer” for small businesses (29:30). And he later shares one of his pet peeves — retailers who can’t stop complaining about the things their customers do (32:50).

He also cites a specific behavior that he guarantees, if a retailer performs it daily for the next 365 days, will net them a six-figure sales increase (36:20). Later, he outlines the series of questions he asks potential clients to convince them to invest in building their social media following (40:30).

Catch the full podcast above.

Advertisement
Continue Reading

The Barb Wire

Podcast: From Tanzanite to Greenland Ruby, Hayley Henning Loves Selling Color

Her current project is marketing a gemstone that’s “been buried under ice and snow for 3 billion years”.

mm

Published

on

The BARB WIRE (EPISODE 9): HAYLEY HENNING (57:59 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

MARKETING COLORED GEMSTONES is on the agenda when Hayley Henning visits The Barb Wire with host Barbara Palumbo.

Henning is currently vice-president of Greenland Ruby, where she has been working the last two years after spending most of her career as one of the key faces behind the rise of Tanzanite since the mid-1990s. (In fact, Barbara says that before she knew Hayley personally, she thought of her as “the Tanzanite lady”.)

The South African native shares some of her personal journey (2:55) from her homeland to a career in the U.S., working for a company called Afgem that eventually became the well-known Tanzanite One. Hayley calls the company’s efforts to market Tanzanite “the start of colored gemstone marketing as we know it today”. (6:55)

Now Hayley is involved in a similar effort to increase public and industry acceptance of Greenland ruby (12:10). Says Henning: “There is no real instruction manual on how to introduce a new gemstone to the gem and jewelry industry. But we’re figuring it out.”

Her company, Greenland Ruby, is the first business with government permission to mine, market and sell ruby material found in Greenland. She is passionate about the story behind Greenland rubies, saying: “It’s not as though we went to some fancy marketing agency to say, “Alright, help us make up a story. We are telling the story of a gemstone that has been buried under ice and snow for nearly 3 billion years.” (25:20)

Later you’ll hear some of the work Hayley is doing with retailers to promote rubies from Greenland, as well as best practices for retailers looking to introduce new gemstone varieties.

Want to learn more about marketing colored gemstones to your customers? Don’t miss Hayley Henning on The Barb Wire.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular