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Over the Counter

Podcast: Jeweler Finds the Perfect Earrings … and Learns a Lesson About Love and Pain

The customer was searching for a pair of special blue earrings for his wife.

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IN HIS NEW SERIES “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven’s Jewelry and Engraving in O’Fallon, MO, and shares one of her most inspiring tales.

Would you like Kyle to tell your story? Email him at kylerbullock@gmail.com.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Over the Counter

Podcast: This Advertising Copywriter’s Last Minute Pitch Changed Everything

You’ll want to stick with this story until the very, very end.

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OVER THE COUNTER EPISODE 9: AD EXEC GIVES PITCH OF A LIFETIME (6:36 MINUTES)

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IN THIS MONTH’S throwback version of Over the Counter, you’ll hear the story of a frazzled advertising copywriter struggling to come up with a last-minute slogan for a jewelry company’s new consumer campaign.

We can’t spoil more than that, but can let Kyle Bullock tease a bit more.

Says Bullock: “This story is one that you’re going to want to hang on until the very, very end, because I think the payoff is going to be worth it. I hope so, anyway. Because out of all the stories I have featured on this podcast, I think that this one might be the one the hits closest to home for all of us.”

Learn why when you listen to the latest episode of Over the Counter.

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Over the Counter

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It

The 5-carat natural, non-heat-treated sapphire was extremely rare.

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OVER THE COUNTER EPISODE 8: How to Replace a One of a Kind Gem (7:51 MINUTES)


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THIS MONTH’S EPISODE of Over the Counter is about taking responsibility for one’s mistakes and, as host Kyle Bullock puts it, “going above and beyond … even when it comes at a great personal cost.”

Says Bullock, “This is exactly the kind of story that I love to share on this show.”

It’s the story of one of the toughest, and yet most rewarding times, in the career of Bill Brundage of Bill Brundage Jewelers in Louisville, KY.

Brundage is a veteran jeweler who stopped advertising in 1993 and, since then, has relied entirely on the power of word of mouth. “And we’ve done very well that way,” he says. So when one of his bench staff vaporized a customer’s prize family heirloom — a five-carat, natural, non-heat-treated sapphire — Bill knew right away what he was going to have to do.

Learn how it all turned out in the latest episode of Over the Counter.

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Over the Counter

Podcast: A Jeweler Learns the Internet’s Weaknesses, and His Own Strengths

By learning the customer’s backstory, he provided a service the Internet never could.

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OVER THE COUNTER EPISODE 7: HOW THE INTERNET ALMOST WON (8:03 MINUTES)

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IF TODAY’S JEWELER has an arch-nemesis, it has to be the Internet.

It’s an imposing opponent, a protean, seemingly omnipresent foe offering unparalleled convenience, massive selection, and hard (but not impossible) to beat prices.

In this month’s episode of Over the Counter, Kyle Bullock, who typically shares stories of other jewelers’ most memorable sales, tells the story of one of his own memorable recent sales. In this transaction, Kyle faces off against the Internet … and wins.

Trying to serve a long-time acquaintance, Kyle finds himself unable to match the far lower prices available online, even at a loss. The customer’s hesitancy to buy from him, despite their existing relationship, shakes Kyle … and even plants a seed of doubt about his own future in the jewelry business. But once he learns more about the customer’s backstory, Kyle is able to do something — and provide a service — that the Internet never could.

You’ll learn an important lesson in Kyle’s latest podcast, “How the Internet Almost Won”.

To receive all of Kyle’s podcasts on your mobile phone, subscribe to “INSTORE Podcasts” on Apple Podcasts, Google Play, Stitcher, or your favorite podcast platform.

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