Connect with us

JimmyCast

Podcast: Make Sure You Open the Dang Box

Writing the check for that new training service is just the beginning of the improvement process.

mm

Published

on

JIMMYCAST EPISODE 9: OPEN THE DANG BOX (33:48 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

OPEN THE BOX. That’s the central theme of the latest edition of JimmyCast from management and sales consultant Jimmy DeGroot of the Jewelry Marketing Institute and co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.

By “opening the box”, Jimmy and Doug are talking about jewelers’ tendency to grasp for things — a training course, a new technology, or a hot line of jewelry — but then not do what they have to do in order to ensure that the new purchase positively impacts their business.

Says Jimmy, discussing his own professional focus of training: “A lot of time people regard training as a pill, and as they write the check, they think “This is gonna fix me, this is gonna fix me.” But then those jewelers get the training package back to their store, and they never open the box.

Advertisement

The key lesson for jewelers? Be more discriminating when you write those checks. If you do invest in a service, be absolutely sure that you are going to use it with 100% commitment — that you “open the box” and use it to the best of your ability. Writing a check is only the first, and by far the easiest, part of the process.

Jimmy concludes: “Even if you use it, and it’s a failure, at least we’ll still learn lessons from it.”

The episode also covers key events in the professional careers of both host and co-host, as well as the development of their personal relationship in which Jimmy calls a “warm, fuzzy hugfest”.

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular