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Over the Counter

Podcast: Until the Very End, This Cancer Patient Created Jewelry Memories for Her Family

Have some tissues ready.




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IN THE LATEST EPISODE of Over the Counter, host Kyle Bullock tells the story of one of the most memorable custom-design sales of Sandra Locken of Sarini Fine Jewellery in Vulcan, Alberta, Canada.

In the heartbreakingly beautiful tale, Sandra is assigned a rush job for a woman dying of terminal cancer, whose passion in her final days (and even her final minutes) is creating jewelry memories for her family.

Kyle concludes: “Remember that what we do in the jewelry business goes far beyond little hunks of metal. We are invited to share in the expression of people’s hearts and souls in a very real, very emotional, and very honest way.”

Enjoy the story. (And have those tissues ready.)


Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at [email protected].



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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