Keepin' It Real

Podcast: What’s Your Instagram Lifestyle?

C’mon, stop treating it like it’s the same as Facebook.

Published

4 years ago

June 28, 2021

Shane O'Neill

Or listen on your favorite podcasting platform with our RSS link.

Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and re-energize your staff and your perspective. It’s time to unlock your Instagram Lifestyle!

As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.

Shane O'Neill

Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. The company has presented seminars at the most prominent trade shows, including JCK Las Vegas, IJO and The Centurion Jewelry Show, and contributes to top industry publications. Visit the jewelry marketing experts at fruchtman.com

click to Comment(Comment)

Up Next

The Metaverse and the Future of Marketing

Don't Miss

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores

Wilkerson Testimonials

Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”