Connect with us


Podcast: Would Your Customer Drive Hundreds of Miles for a Lab-Created Diamond?

Jimmy and Doug talk with Joy Janssen of e-commerce oriented family retailer Eco Diamond.




Subscribe on Apple Podcasts | Spotify | Google Podcasts | Spreaker | Castbox | Deezer | Podchaser

Or listen on your favorite podcasting platform with our RSS link.


WANT TO KNOW MORE about selling lab-created diamonds? In the latest episode of JimmyCast, Jimmy DeGroot and co-host Doug Meadows talk with Joy Janssen of Eco Diamond, a family-owned jewelry retailer based in Little Chute, WI.

In addition to selling lab-created gems, Eco Diamonds is unusual for a family-owned retailer in its emphasis in selling online. (Joy and her husband, Ben, have backgrounds in e-commerce.) While the company has a physical showroom where it takes appointments as well as a limited numbers of walk-in customers, most of its sales are initiated online.

In the discussion, Doug shares his progress along the path of selling more lab-created gemstones (3:40), including a time diamonds made from human remains. Joy talks about the progress of lab-created gem sales she has seen since launching her business in 2011 (6:00), noting that they have grown slowly in the Midwest but are gaining momentum.

She talks about a moment where she became more confident her business would succeed, telling the story of selling a $14,000 diamond to a customer in Washington (9:30). And she explains the thought behind selecting her company name (and URL) over other options (10:40). Later, she explains the visual differences between HPHT diamonds and CVD diamonds (13:40).

Doug wonders how we cut through the propaganda that both sides — marketers of natural gemstones versus marketers of lab-created gems — are throwing at jewelers (15:40).

Doug and Jimmy both share their admiration of Joy’s business, with Jimmy saying that her model would be what he would do if he started his own jewelry store now— mom-and-pop, prototypes, with an online emphasis (20:00).

While the guys make a bit of fun of the quaintly-named (and quaintly-sized) Little Chute, WI, Joy shares one impressive landmark near her store (22:50). She then shares some thoughts on why customers would drive across several states to work on a jewelry design with her (23:30).

Doug speculates on future paths and future sources of disruption in the jewelry business (27:00). He then asks if Joy has any advice for bench jewelers who want to get into lab-created and online sales, and Joy shares her answer. (28:20).

On the subject of innovation, Jimmy recommends a book to read (30:00) called They Ask, You Answer.

Watch the video version of the podcast below.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular