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TODAY, PEOPLE COMMUNICATE DIFFERENTLY than they did even a few years ago. No longer do phone and email suffice for maintaining relationships. Consumers are comfortable with text messaging, and jewelers who aren’t catering to these immediate communication channels can be left behind.

In this webinar, held on September 12, you’ll learn:

  • How messaging will boost your customer service while improving customer retention
  • How to implement a messaging strategy for your business
  • What makes up today’s communications landscape
  • Tips and tricks for implementing an effective messaging strategy

The webinar was hosted by Nick Miller, head of retail for Podium, and Taylor Cutler, digital marketing manager for Podium.

Watch the webinar below:


Podium Sponsored Webinar: Why Your Store Should Be Texting in 2018

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The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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