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TODAY, PEOPLE COMMUNICATE DIFFERENTLY than they did even a few years ago. No longer do phone and email suffice for maintaining relationships. Consumers are comfortable with text messaging, and jewelers who aren’t catering to these immediate communication channels can be left behind.

In this webinar, held on September 12, you’ll learn:

  • How messaging will boost your customer service while improving customer retention
  • How to implement a messaging strategy for your business
  • What makes up today’s communications landscape
  • Tips and tricks for implementing an effective messaging strategy

The webinar was hosted by Nick Miller, head of retail for Podium, and Taylor Cutler, digital marketing manager for Podium.

Watch the webinar below:


Podium Sponsored Webinar: Why Your Store Should Be Texting in 2018

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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