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TODAY, PEOPLE COMMUNICATE DIFFERENTLY than they did even a few years ago. No longer do phone and email suffice for maintaining relationships. Consumers are comfortable with text messaging, and jewelers who aren’t catering to these immediate communication channels can be left behind.

In this webinar, held on September 12, you’ll learn:

  • How messaging will boost your customer service while improving customer retention
  • How to implement a messaging strategy for your business
  • What makes up today’s communications landscape
  • Tips and tricks for implementing an effective messaging strategy

The webinar was hosted by Nick Miller, head of retail for Podium, and Taylor Cutler, digital marketing manager for Podium.

Watch the webinar below:


Podium Sponsored Webinar: Why Your Store Should Be Texting in 2018

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The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.

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SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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