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TODAY, PEOPLE COMMUNICATE DIFFERENTLY than they did even a few years ago. No longer do phone and email suffice for maintaining relationships. Consumers are comfortable with text messaging, and jewelers who aren’t catering to these immediate communication channels can be left behind.

In this webinar, held on September 12, you’ll learn:

  • How messaging will boost your customer service while improving customer retention
  • How to implement a messaging strategy for your business
  • What makes up today’s communications landscape
  • Tips and tricks for implementing an effective messaging strategy

The webinar was hosted by Nick Miller, head of retail for Podium, and Taylor Cutler, digital marketing manager for Podium.

Watch the webinar below:


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The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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