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Poll: How Important Is Branded Jewelry to Your Business?

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When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Poll: How Important Is Branded Jewelry to Your Business?

mm

Published

on

When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular