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Poll: How Important Is Branded Jewelry to Your Business?

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When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Poll: How Important Is Branded Jewelry to Your Business?

mm

Published

on

When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular