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Poll: How Important Is Branded Jewelry to Your Business?

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When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Poll: How Important Is Branded Jewelry to Your Business?

mm

Published

on

When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular