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Poll: How Important Is Branded Jewelry to Your Business?

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When you open a jewelry store, you have some important decisions. One of the most crucial is whether to cast your lot with the industry’s best-known brands, or take a more independent approach.

Some stores mainly sell branded jewelry, while others avoid such pieces entirely. And many fall somewhere in the middle, deriving healthy portions of their revenue from both branded and non-branded jewelry.

We’d love to know: How important is branded jewelry to your business?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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