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Poll: What is the Most Important Category of Jewelry in Your Store Today?





Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!




Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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