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Poll: What is the Most Important Category of Jewelry in Your Store Today?

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Published

on

 

Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!

 

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Fun

Poll: What is the Most Important Category of Jewelry in Your Store Today?

mm

Published

on

 

Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!

Advertisement
 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular