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Poll: What is the Most Important Category of Jewelry in Your Store Today?

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Published

on

 

Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!

 

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Fun

Poll: What is the Most Important Category of Jewelry in Your Store Today?

mm

Published

on

 

Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!

Advertisement
 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular