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Poll: What is the Most Important Category of Jewelry in Your Store Today?

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Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!

 

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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Poll: What is the Most Important Category of Jewelry in Your Store Today?

mm

Published

on

 

Take our poll.

Bridal jewelry gets a lot of attention, and for many jewelers, there’s nothing quite like selling a high-dollar diamond.

But there’s more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There’s also the fact that what’s hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We’d like to know the most important category of jewelry for your business today.

Take our poll and be sure to follow us on Twitter!

 

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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