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Poll: What Is Your Favorite C for Selling Diamonds?

mm

Published

on

Take our poll.

There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Take our poll and be sure to follow us on Twitter!

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Fun

Poll: What Is Your Favorite C for Selling Diamonds?

mm

Published

on

Take our poll.

There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Advertisement

Take our poll and be sure to follow us on Twitter!

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular