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Poll: What Is Your Favorite C for Selling Diamonds?

mm

Published

on

Take our poll.

There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Take our poll and be sure to follow us on Twitter!

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Fun

Poll: What Is Your Favorite C for Selling Diamonds?

mm

Published

on

Take our poll.

There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Advertisement

Take our poll and be sure to follow us on Twitter!

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular