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Poll: What Is Your Favorite C for Selling Diamonds?

mm

Published

on

Take our poll.

There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Take our poll and be sure to follow us on Twitter!

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Fun

Poll: What Is Your Favorite C for Selling Diamonds?

mm

Published

on

Take our poll.

There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Advertisement

Take our poll and be sure to follow us on Twitter!

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular