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Poll: What One Word Best Describes a ‘Cool Jewelry Store’ to You?

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Take our poll.

Every jeweler wants to operate a cool business, but what does that really mean?

Perhaps your definition of a cool store is one that makes huge profits. Or maybe it has more to do with atmosphere, customer satisfaction, or unique offerings.  

We’d love to know: What one word best describes a “cool jewelry store” to you?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

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Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

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The Jeweler Cartoons

Cartoon: The Jeweler’s Job Is Changing with the Times

He’s developing new skills, whether he wants to or not.

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True Tales

You Won’t Believe Why This Client Wouldn’t Take Her Engagement Ring

Hint: it wasn’t the diamond she thought they had switched.

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For over 20 years, we have had a customer’s diamond engagement ring in our vault because she refused to take it. Not because she felt we switched her diamond, but because she swore we switched the mounting. — Georgie Gleim, Gleim the Jeweler, Palo Alto, CA

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Gem Quiz

While I May Be Mistaken For Diamond, I Am My Own Stone

Right down to my occasionally radioactive core.

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I CAN’T TELL YOU how many times I’ve been mistaken as this or that girl’s best friend (even by experienced jewelers). But no, despite my terrific luster and fire, I am not the Eternal One. I am my own stone, right down to my occasionally radioactive core. To bring out the best in me, especially in a colored form, it’s usually necessary to give me a shot of heat. As a blue stone I am known as Starlite, as a yellow one Hyacinth, as a pale gray one Jargoon. And as a brilliant clear stone that sparkles and dazzles and looks like I belong in an engagement ring … I am just me.

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