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Poll: What One Word Best Describes a ‘Cool Jewelry Store’ to You?

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Take our poll.

Every jeweler wants to operate a cool business, but what does that really mean?

Perhaps your definition of a cool store is one that makes huge profits. Or maybe it has more to do with atmosphere, customer satisfaction, or unique offerings.  

We’d love to know: What one word best describes a “cool jewelry store” to you?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America’s Coolest Stores reveal, coming very soon!

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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