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Polygon and Briteco Announce Marketing Partnership

They offer free appraisal software and membership benefits.

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(PRESS RELEASE) CHICAGO — Polygon, a Mediagrif product that serves as the online community and marketplace for jewelry professionals, and BriteCo, the innovative jewelry appraisal and insurance provider, announced a joint strategic marketing partnership that provides retail jewelers with valuable insights to help grow their businesses in an evolving omni-channel environment.

With more than 1,700 retail jewelers nationwide signed up for BriteCo’s cloud – based appraisal software, BriteCo provides jewelers with a faster, easier and no cost way to streamline appraisals while offering immediate person al jewelry insurance coverage for their customers.

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As part of the partnership, BriteCo will offer Polygon members its appraisal system software free of charge along with marketing support materials and incentives to help jewelers save time and generate add itional revenue. Polygon will offer BriteCo jeweler partners who are not currently members of Polygon a discount on membership with access to the most efficient online network to source and sell diamonds, jewelry, colored stones, watches and more.

“In th e wake of the COVID pandemic, retail jewelers are becoming more engaged in using digital technology to attract new customers, become more efficient, and improve relationships across the board,” according to BriteCo founder and CEO Dustin Lemick. “By joinin g forces with Polygon, we can give jewelers an additional source of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

Polygon members will further benefit from a direct connection with BriteC o’s team on the community forums, Facebook group, and in person at Conclaves and other Polygon events. BriteCo experts in appraisals and insurance will become active participants in the community by sharing ideas, information, reports and more, as well as addressing questions and comments from members. Personal consultations will also be offered by BriteCo to Polygon members free of charge.

“We’re excited to be working with BriteCo, and helping our members find creative ways to compete and connect with cust omers as more retailers leverage digital technology to grow their businesses,” says Lindsay Watkin, director of marketing at Polygon. “Not only will this affiliation benefit members through innovative technology and savings, we will soon be conducting join t research and generating actionable reports that address top of mind issues among our jeweler audiences.”

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For more information on membership and other services, or for details on the strategic affiliation with BriteCo, contact Polygon at [email protected] or 1-800-221-4435. BriteCo jeweler partners should contact [email protected] or call 312-809-9100 for more details.

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