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Polygon Partners with GemFind

The website packages let retailers showcase 100,000+ loose diamonds on their website.

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Polygon (www.polygon.net), an online community and marketplace for jewelry professionals, has announced a strategic marketing partnership with GemFind, experts in digital marketing and e-commerce solutions for the jewelry industry.

For nearly 20 years, GemFind has worked with jewelers and others in the trade to develop their online strategies. As part of the partnership, GemFind will offer exclusive website packages to Polygon members, as well as special pricing on digital marketing services, including product and social feeds, SEM/SEO, Geo Fencing, email, content and more.

Customized for Polygon members, the website packages will also integrate with Polygon’s virtual diamond data feed, giving retailers the ability to instantly showcase more than 100,000 loose diamonds on their website.

“In today’s market, consumers are searching for products before walking in to a store, so digital presence and online visibility is very important for any business,” said Alex Fetanat, founder and CEO of GemFind. “We are very excited to be working with Polygon members to help drive the traffic to jewelry stores with our proprietary tools and technologies.”

Polygon members will further benefit from a direct connection with GemFind experts on the community forums, Facebook group, and in person at Conclaves and other Polygon events. GemFind specialists will become active participants in the community by sharing ideas, information, reports and more, as well as addressing questions and comments from members. Personal consultations will be also be offered by GemFind to Polygon members free of charge.

“We’re excited to be working with GemFind, and helping our members find creative ways to compete and connect with customers in the digital sphere,” says Lindsay Watkin, director of marketing at Polygon. “Not only will this affiliation benefit members through exclusive packages and savings, but it will truly afford them the opportunity to learn and connect with experts in the field.”

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GemFind clients who are not currently members of Polygon will be eligible for introductory savings on membership. For more information, contact Polygon at [email protected] or 1-800-221-4435.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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