Press Releases

Polygon Partners with GemFind

The website packages let retailers showcase 100,000+ loose diamonds on their website.

Published

6 years ago

November 2, 2018

INSTORE Staff

Polygon (www.polygon.net), an online community and marketplace for jewelry professionals, has announced a strategic marketing partnership with GemFind, experts in digital marketing and e-commerce solutions for the jewelry industry.

For nearly 20 years, GemFind has worked with jewelers and others in the trade to develop their online strategies. As part of the partnership, GemFind will offer exclusive website packages to Polygon members, as well as special pricing on digital marketing services, including product and social feeds, SEM/SEO, Geo Fencing, email, content and more.

Customized for Polygon members, the website packages will also integrate with Polygon’s virtual diamond data feed, giving retailers the ability to instantly showcase more than 100,000 loose diamonds on their website.

“In today’s market, consumers are searching for products before walking in to a store, so digital presence and online visibility is very important for any business,” said Alex Fetanat, founder and CEO of GemFind. “We are very excited to be working with Polygon members to help drive the traffic to jewelry stores with our proprietary tools and technologies.”

Polygon members will further benefit from a direct connection with GemFind experts on the community forums, Facebook group, and in person at Conclaves and other Polygon events. GemFind specialists will become active participants in the community by sharing ideas, information, reports and more, as well as addressing questions and comments from members. Personal consultations will be also be offered by GemFind to Polygon members free of charge.

“We’re excited to be working with GemFind, and helping our members find creative ways to compete and connect with customers in the digital sphere,” says Lindsay Watkin, director of marketing at Polygon. “Not only will this affiliation benefit members through exclusive packages and savings, but it will truly afford them the opportunity to learn and connect with experts in the field.”

GemFind clients who are not currently members of Polygon will be eligible for introductory savings on membership. For more information, contact Polygon at info@polygon.net or 1-800-221-4435.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."