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Porte Marketing Creates Personalized Materials for Customer Referrals

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(Press Release)
Online testimonials are important when new prospects are researching a particular retail jeweler. Unfortunately, some consumers are suspicious when they read glowing comments. Further, most jewelers have not been able to garner enough online testimonials to truly impress the internet/consumer researcher.

With that in mind, Porte Marketing has created a 4” x 8” credit card-like personalized plastic postcard mailer with two detachable gift card offers – one for the customer to use and one for the customer to give a friend, relative or associate. The jeweler is able to track the customer who made the referral since their name is printed on the card.

Jewelers can target customers by their purchase history and/or buying frequency, and can also determine the amounts, exclusions and value of the gift cards mailed.

"This new marketing tool and strategy will help jewelers predict their referral business. Imagine what a jeweler’s business would look like if they could dramatically increase customer referral” says Porte.

Each mailer costs $0.98 and includes postage.

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For more information, contact James Porte at 954-817-3911 or [email protected]

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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