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Porte Marketing Creates Personalized Materials for Customer Referrals

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(Press Release)
Online testimonials are important when new prospects are researching a particular retail jeweler. Unfortunately, some consumers are suspicious when they read glowing comments. Further, most jewelers have not been able to garner enough online testimonials to truly impress the internet/consumer researcher.

With that in mind, Porte Marketing has created a 4” x 8” credit card-like personalized plastic postcard mailer with two detachable gift card offers – one for the customer to use and one for the customer to give a friend, relative or associate. The jeweler is able to track the customer who made the referral since their name is printed on the card.

Jewelers can target customers by their purchase history and/or buying frequency, and can also determine the amounts, exclusions and value of the gift cards mailed.

"This new marketing tool and strategy will help jewelers predict their referral business. Imagine what a jeweler’s business would look like if they could dramatically increase customer referral” says Porte.

Each mailer costs $0.98 and includes postage.

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For more information, contact James Porte at 954-817-3911 or [email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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