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Porte Marketing Creates Personalized Materials for Customer Referrals

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(Press Release)
Online testimonials are important when new prospects are researching a particular retail jeweler. Unfortunately, some consumers are suspicious when they read glowing comments. Further, most jewelers have not been able to garner enough online testimonials to truly impress the internet/consumer researcher.

With that in mind, Porte Marketing has created a 4” x 8” credit card-like personalized plastic postcard mailer with two detachable gift card offers – one for the customer to use and one for the customer to give a friend, relative or associate. The jeweler is able to track the customer who made the referral since their name is printed on the card.

Jewelers can target customers by their purchase history and/or buying frequency, and can also determine the amounts, exclusions and value of the gift cards mailed.

"This new marketing tool and strategy will help jewelers predict their referral business. Imagine what a jeweler’s business would look like if they could dramatically increase customer referral” says Porte.

Each mailer costs $0.98 and includes postage.

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For more information, contact James Porte at 954-817-3911 or portemarketing@gmail.com.

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