Press Releases Porte Marketing Creates Personalized Materials for Customer Referrals Published 4 years ago on June 2, 2016 By INSTORE Staff Share Tweet (Press Release) Online testimonials are important when new prospects are researching a particular retail jeweler. Unfortunately, some consumers are suspicious when they read glowing comments. Further, most jewelers have not been able to garner enough online testimonials to truly impress the internet/consumer researcher. With that in mind, Porte Marketing has created a 4” x 8” credit card-like personalized plastic postcard mailer with two detachable gift card offers – one for the customer to use and one for the customer to give a friend, relative or associate. The jeweler is able to track the customer who made the referral since their name is printed on the card. Jewelers can target customers by their purchase history and/or buying frequency, and can also determine the amounts, exclusions and value of the gift cards mailed. "This new marketing tool and strategy will help jewelers predict their referral business. Imagine what a jeweler’s business would look like if they could dramatically increase customer referral” says Porte. Each mailer costs $0.98 and includes postage. Advertisement For more information, contact James Porte at 954-817-3911 or [email protected] Related Topics: click to Comment(Comment) Up Next Hallmark Jewelry Joins Industry Efforts to Aid Children in Need Don't Miss New Book ‘Fancy Colored Diamonds, The Pricing Architecture’ to Debut at JCK Las Vegas Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials After 42 Years in Business, They Chose Wilkerson to Close Up Shop After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.” You may like Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Press Releases2 hours ago New PGI-Commissioned Study Offers Retailers Insights Into How to Ease Customers’ Concerns Over COVID During the Holiday Season Press Releases6 hours ago Accutron Lights Up Empire State Building Celebrating 60th Anniversary Press Releases6 hours ago Industry Experts Gather for Collaboration on Ethics and Sustainability in Gold and Diamond Enterprise Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery2 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Sponsored Webinars2 weeks ago Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Jimmy Degroot2 weeks ago Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery2 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago COVID-19 Has Some Silver Linings for Jewelers — Here Are the Upsides Big Survey6 days ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Big Survey4 days ago What’s Wrong with Millennials? Here’s What Jewelers Say Sponsored Content1 week ago Why Have 1,800+ Jewelers Switched to BriteCo?