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Positivity and Excitement Are Still Your Best Sales Tools.  GN Diamond Can Assist

An energetic sales team can close more sales — without getting pushy.

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(PRESS RELEASE) “People retain about 30 percent of what they hear, 50 percent of what they see, and 100 percent of how they’re treated,” says diamond sales guru Shane Decker. If you’re looking for ways to maximize sales in the coming months, start by wowing customers with personal service and a thrilling in-store presentation.

The experts at GN Diamond are drawing on extensive experience working with thousands of independent jewelers to help you break sales records this Fall. Here are some of their best tips for delighting customers with a memorable experience that will motivate them to purchase with confidence and enthusiasm.

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Shoppers Love to Buy from Passionate People

Your sales team needs to make up for the convenience of browsing a website with an engaging presentation that reminds shoppers just how special their purchase truly is. A simple shift in mindset may be all your team needs to start connecting with customers on an emotional level and closing more sales.

Start with the Right Attitude

If customers have ventured offline and into your store, it’s because they want a more personalized and tactile experience. Greet them with energy and answer every question with optimism. When you are positive and assured, they are more likely to relax and enjoy the process. You will also give them permission to let their own excitement grow.

Never Get Bored with Your Own Inventory

Remember that 90 percent of people have never held a diamond in their life. What’s an everyday occurrence to you may be exhilarating to your customer. Let them indulge this thrill by talking about the rarity and significance of every single piece they view. And put dazzling, top-ticket items in their hands (even if it’s “just for fun”) so they have a chance to ogle and dream.  GN Diamond’s new platform shows the rarity of diamonds through various slides in this easy to use sales presentation, wowing your customer with diamond facts.  In addition, the GN Diamond guarantee affords customers the peace of mind to buy diamonds for stock.

Use Urgency to Fuel Sales

Without rushing or pressuring deliberating shoppers, you can actually plant seeds of urgency from the start of your interaction. Ask questions and listen intently to learn why they are shopping right now. Then echo this back to them, helping them name and visualize what they need. You’ll be able to guide them to the right inventory and explain exactly why it’s the best diamond for them. Be sure to keep them engaged from greeting to close so they don’t lose steam.

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GN Diamond: An Exciting Sales Tool

The GN Diamond Platform empowers independent jewelers to deliver an exciting in-store presentation. It’s the perfect complement to a positive, energetic sales team ready to sell more diamonds. With convenient online training, expert marketing support, and superior inventory, GN equips independent jewelers to compete and thrive.

Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at [email protected] or 800-724-8810.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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