Connect with us

Press Releases

Positivity and Excitement Are Still Your Best Sales Tools.  GN Diamond Can Assist

An energetic sales team can close more sales — without getting pushy.

mm

Published

on

(PRESS RELEASE) “People retain about 30 percent of what they hear, 50 percent of what they see, and 100 percent of how they’re treated,” says diamond sales guru Shane Decker. If you’re looking for ways to maximize sales in the coming months, start by wowing customers with personal service and a thrilling in-store presentation.

The experts at GN Diamond are drawing on extensive experience working with thousands of independent jewelers to help you break sales records this Fall. Here are some of their best tips for delighting customers with a memorable experience that will motivate them to purchase with confidence and enthusiasm.

Show Me Your ID: 14 Designer Bracelets That Bring Back the ID Style
Photo Gallery

Show Me Your ID: 14 Designer Bracelets That Bring Back the ID Style

5 Trends to See at The Vegas Shows: Chains
Photo Gallery

5 Trends to See at The Vegas Shows: Chains

5 Trends to See at The Vegas Shows: Glamorous Earrings
Photo Gallery

5 Trends to See at The Vegas Shows: Glamorous Earrings

Shoppers Love to Buy from Passionate People

Your sales team needs to make up for the convenience of browsing a website with an engaging presentation that reminds shoppers just how special their purchase truly is. A simple shift in mindset may be all your team needs to start connecting with customers on an emotional level and closing more sales.

Start with the Right Attitude

If customers have ventured offline and into your store, it’s because they want a more personalized and tactile experience. Greet them with energy and answer every question with optimism. When you are positive and assured, they are more likely to relax and enjoy the process. You will also give them permission to let their own excitement grow.

Never Get Bored with Your Own Inventory

Remember that 90 percent of people have never held a diamond in their life. What’s an everyday occurrence to you may be exhilarating to your customer. Let them indulge this thrill by talking about the rarity and significance of every single piece they view. And put dazzling, top-ticket items in their hands (even if it’s “just for fun”) so they have a chance to ogle and dream.  GN Diamond’s new platform shows the rarity of diamonds through various slides in this easy to use sales presentation, wowing your customer with diamond facts.  In addition, the GN Diamond guarantee affords customers the peace of mind to buy diamonds for stock.

Use Urgency to Fuel Sales

Without rushing or pressuring deliberating shoppers, you can actually plant seeds of urgency from the start of your interaction. Ask questions and listen intently to learn why they are shopping right now. Then echo this back to them, helping them name and visualize what they need. You’ll be able to guide them to the right inventory and explain exactly why it’s the best diamond for them. Be sure to keep them engaged from greeting to close so they don’t lose steam.

Advertisement

GN Diamond: An Exciting Sales Tool

The GN Diamond Platform empowers independent jewelers to deliver an exciting in-store presentation. It’s the perfect complement to a positive, energetic sales team ready to sell more diamonds. With convenient online training, expert marketing support, and superior inventory, GN equips independent jewelers to compete and thrive.

Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at [email protected] or 800-724-8810.

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular