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Positivity and Excitement Are Still Your Best Sales Tools.  GN Diamond Can Assist

An energetic sales team can close more sales — without getting pushy.

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(PRESS RELEASE) “People retain about 30 percent of what they hear, 50 percent of what they see, and 100 percent of how they’re treated,” says diamond sales guru Shane Decker. If you’re looking for ways to maximize sales in the coming months, start by wowing customers with personal service and a thrilling in-store presentation.

The experts at GN Diamond are drawing on extensive experience working with thousands of independent jewelers to help you break sales records this Fall. Here are some of their best tips for delighting customers with a memorable experience that will motivate them to purchase with confidence and enthusiasm.

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Shoppers Love to Buy from Passionate People

Your sales team needs to make up for the convenience of browsing a website with an engaging presentation that reminds shoppers just how special their purchase truly is. A simple shift in mindset may be all your team needs to start connecting with customers on an emotional level and closing more sales.

Start with the Right Attitude

If customers have ventured offline and into your store, it’s because they want a more personalized and tactile experience. Greet them with energy and answer every question with optimism. When you are positive and assured, they are more likely to relax and enjoy the process. You will also give them permission to let their own excitement grow.

Never Get Bored with Your Own Inventory

Remember that 90 percent of people have never held a diamond in their life. What’s an everyday occurrence to you may be exhilarating to your customer. Let them indulge this thrill by talking about the rarity and significance of every single piece they view. And put dazzling, top-ticket items in their hands (even if it’s “just for fun”) so they have a chance to ogle and dream.  GN Diamond’s new platform shows the rarity of diamonds through various slides in this easy to use sales presentation, wowing your customer with diamond facts.  In addition, the GN Diamond guarantee affords customers the peace of mind to buy diamonds for stock.

Use Urgency to Fuel Sales

Without rushing or pressuring deliberating shoppers, you can actually plant seeds of urgency from the start of your interaction. Ask questions and listen intently to learn why they are shopping right now. Then echo this back to them, helping them name and visualize what they need. You’ll be able to guide them to the right inventory and explain exactly why it’s the best diamond for them. Be sure to keep them engaged from greeting to close so they don’t lose steam.

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GN Diamond: An Exciting Sales Tool

The GN Diamond Platform empowers independent jewelers to deliver an exciting in-store presentation. It’s the perfect complement to a positive, energetic sales team ready to sell more diamonds. With convenient online training, expert marketing support, and superior inventory, GN equips independent jewelers to compete and thrive.

Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at sales@gndiamond.com or 800-724-8810.

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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