Connect with us

Press Releases

Prepare for Rising Luxury Demand with $70 Million in Loose Diamond Inventory

Put your own markup on GN Diamond’s white-label e-commerce portal.

mm

Published

on

free-tools-from-gn-diamonds

(PRESS RELEASE) 2020 was a banner holiday season for the luxury market—despite an unprecedented pandemic that forced independent jewelers to rapidly adapt. GN Diamond’s thousands of retail partners nationwide saw diamond studs and finished jewelry, such as bracelets and five-stone rings, fly off the shelves. And forecasts indicate these items will continue to be hot into the new year!

Ready your inventory now to take advantage of the growing trend toward classic and timeless luxury investments in 2021. Independent jewelers across the country are already leveraging GN Diamond’s free sales platform to display our inventory of over 5000 exceptional, certified diamonds on their own website with their own markups and branding.

Meaningful Luxury Is In

The events of 2020 reminded consumers of what truly matters: their loved ones, community, and legacy. Diamonds, especially in traditional styles, such as diamond stud earrings, represent lasting bonds and become valuable heirlooms, which is exactly why they’re right on trend in 2021.

Independent jewelers need to maintain a sufficient inventory to meet demand for popular pieces that speak to shoppers’ core values. Not only that, but with social distancing and lockdowns still affecting brick and mortar stores, your inventory needs to be accessible online.

Diamond Hunt, GN Diamond’s free, white-label loose diamond search portal, seamlessly integrates with your website to showcase your entire inventory (plus GN’s entire inventory worth roughly $70 million at wholesale cost!) With a sleek interface and embeddable links for your website, you can create an enchanting and educational online customer experience that rivals the major internet retailers.

Advertisement

When luxury shoppers reach your website, they will easily find what they are looking for and quickly understand the unique characteristics and value of each loose diamond, thanks to:

  • A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
  • The diamond’s Sarine score — an objective, third-party clarity grade, which can be used to explain why one SI2 is better than another.
  • GIA, AGS, and EGL-USA certification for all diamond’s.

Ring in the New Year with Updated Inventory

GN Diamond’s vast inventory and its value-added light performance grading is not found on any e-commerce site because GN Diamond never sells to the public or online-only businesses. That’s why Diamond Hunt gives independent jewelers such a powerful advantage over online retailers.

If you’re ready to capture more online customers and close more sales in 2021, add Diamond Hunt to your website today. Learn more at www.gndiamond.com, or speak to a GN representative at [email protected] or 800-724-8810.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular