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Prepare for Rising Luxury Demand with $70 Million in Loose Diamond Inventory

Put your own markup on GN Diamond’s white-label e-commerce portal.





(PRESS RELEASE) 2020 was a banner holiday season for the luxury market—despite an unprecedented pandemic that forced independent jewelers to rapidly adapt. GN Diamond’s thousands of retail partners nationwide saw diamond studs and finished jewelry, such as bracelets and five-stone rings, fly off the shelves. And forecasts indicate these items will continue to be hot into the new year!

Ready your inventory now to take advantage of the growing trend toward classic and timeless luxury investments in 2021. Independent jewelers across the country are already leveraging GN Diamond’s free sales platform to display our inventory of over 5000 exceptional, certified diamonds on their own website with their own markups and branding.

Meaningful Luxury Is In

The events of 2020 reminded consumers of what truly matters: their loved ones, community, and legacy. Diamonds, especially in traditional styles, such as diamond stud earrings, represent lasting bonds and become valuable heirlooms, which is exactly why they’re right on trend in 2021.

Independent jewelers need to maintain a sufficient inventory to meet demand for popular pieces that speak to shoppers’ core values. Not only that, but with social distancing and lockdowns still affecting brick and mortar stores, your inventory needs to be accessible online.

Diamond Hunt, GN Diamond’s free, white-label loose diamond search portal, seamlessly integrates with your website to showcase your entire inventory (plus GN’s entire inventory worth roughly $70 million at wholesale cost!) With a sleek interface and embeddable links for your website, you can create an enchanting and educational online customer experience that rivals the major internet retailers.


When luxury shoppers reach your website, they will easily find what they are looking for and quickly understand the unique characteristics and value of each loose diamond, thanks to:

  • A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
  • The diamond’s Sarine score — an objective, third-party clarity grade, which can be used to explain why one SI2 is better than another.
  • GIA, AGS, and EGL-USA certification for all diamond’s.

Ring in the New Year with Updated Inventory

GN Diamond’s vast inventory and its value-added light performance grading is not found on any e-commerce site because GN Diamond never sells to the public or online-only businesses. That’s why Diamond Hunt gives independent jewelers such a powerful advantage over online retailers.

If you’re ready to capture more online customers and close more sales in 2021, add Diamond Hunt to your website today. Learn more at, or speak to a GN representative at [email protected] or 800-724-8810.



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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