(PRESS RELEASE) ZURICH, CH — LOEV, Switzerland’s first sustainable diamond jewelry brand, presents the world‘s first-ever Swiss Made Diamond collection. With diamonds grown entirely in the heart of scenic Switzerland, surrounded by its famous mountains and using local, renewable energy, the house sets a new benchmark in transparency for the jewelry industry.
Revolutionizing the diamond industry from the heart of Switzerland
For the first time ever, we bring the entire diamond manufacturing process to Switzerland. In collaboration with Ammil, LOEV sets out to create a diamond collection that leaves no question marks in its supply chain and is fully committed to ethical and sustainable production. The newly created Ammil diamond production facility in Muotathal, in the canton of Schwyz, operates on 90% hydroelectric power from the local Muota river, supplemented by solar and biomass energy. All raw materials, such as methane and hydrogen, are sourced from neighboring Germany.
Lab-grown diamonds offer a significant ethical and ecological advantage over mined diamonds, aiming for 100% sustainable production with full transparency. Currently, lab- grown diamonds are predominantly produced in Asia and the United States, where large parts of the grid electricity are generated from burning coal, which significantly impacts the environment. LOEV exclusively sources diamonds created with renewables, and its new innovative approach promises a cleaner, greener future for lab-grown diamond jewelry.
“We are thrilled to present the world’s first Swiss Made Diamond collection and set new standards for transparency in this industry.” says Niels Schäfer co-founder of LOEV
Why Switzerland?
LOEV and Ammil combine Swiss pioneering spirit with the local luxury industry. With Switzerland’s exceptional expertise in luxury and craftsmanship, it was a natural choice for Switzerland’s first lab-grown diamond brand, LOEV, to bring the diamond-growing process home. The diamond industry is notorious for its lack of transparency in both origin and production – a challenge addressed by the Swiss Made Diamond collection.
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LOEV provides not only complete transparency and peace of mind with ethical production but also introduces a unique and personalized customer experience. Bespoke clients will have the opportunity to enjoy exclusive factory visits, embarking on a refined and personal journey from the diamond‘s origin to a piece of exquisite fine jewelry.
As customer demands shift rapidly, the global diamond industry is facing unprecedented disruption. Currently, every second engagement ring sold in the USA is lab-grown, and lab-grown diamond jewelry accounts for over 10 percent of the global diamond jewelry market. As consumer acceptance of lab-grown diamonds continues to grow, especially among Millennials and Gen Z, there is a rising market preference for purchasing from sustainable and transparent brands.
“Switzerland offers the logical choice for our leading commercial CVD diamond technology, combining Swiss pioneering spirit with the local luxury industry.” says Christoph Spitzl from Ammil
The Swiss Made Diamond collection
The first Swiss Made Diamonds are launched in a limited collection of six contemporary designs. Representing the future of diamonds, the collection bridges past and present, with each ring embodying LOEV’s bold, modern aesthetic while paying homage to the timeless elegance of vintage jewelry.
The collection celebrates diamonds in a variety of cuts. As the collection expands, LOEV will continue to introduce exclusive diamond cuts and colors, allowing clients to create unique bespoke designs. Customers can pre-order the Swiss Made Diamond collection now, with an expected delivery time of approximately four months and prices ranging from CHF 7,000 to 25,000 (approx. £6,100 / £21,800 GBP). All of LOEV’s diamonds are of D-F color, VVS1-VS2 clarity, and are certified starting from 0.5 carats.
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