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Pride Month, Pageant Season and More Key Dates in June

The 25th anniversary of the premiere of Sex and the City is a great opportunity to remind people “stacks are back.”

Published

12 months ago

May 10, 2023

INSTORE Staff Instore May 2023 Issue

Pride Month, Pageant Season and More Key Dates in June

28 Given the long struggle for gay rights, it’s somewhat surprising just how accepting society has become in recent years. Gay and Lesbian Pride Month, held to commemorate the Stonewall Riot on June 28, 1969, nevertheless offers you a chance to show that you get it. Set up a special tribute display in your window, offer a gift registry for same-sex couples on your website, sponsor a float if there’s a parade in your town, and last but not least, read up on what appeals to the community. LGBTIQA+ themed jewelry is much broader than rainbow designs.

6 On the 25th Anniversary of the premiere of Sex and the City, invite all the self-purchasing Carries, Samanthas and Charlottes on your database to an SATC-themed event in your store. Tie it in with a “Stacks are Back” promotion!

21 On National Daylight Appreciation Day, give some thought to how you can securely share the fiery wonder that happens when a ray of June sunlight meets a diamond.

26 Pageant Season is in full bloom across the country at high schools and social clubs. Offer to supply or sponsor the winner’s tiara. Now that’s top-of-head product placement!

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”