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Pride Month, Pageant Season and More Key Dates in June

The 25th anniversary of the premiere of Sex and the City is a great opportunity to remind people “stacks are back.”

Published

1 year ago

May 10, 2023

INSTORE Staff Instore May 2023 Issue

Pride Month, Pageant Season and More Key Dates in June

28 Given the long struggle for gay rights, it’s somewhat surprising just how accepting society has become in recent years. Gay and Lesbian Pride Month, held to commemorate the Stonewall Riot on June 28, 1969, nevertheless offers you a chance to show that you get it. Set up a special tribute display in your window, offer a gift registry for same-sex couples on your website, sponsor a float if there’s a parade in your town, and last but not least, read up on what appeals to the community. LGBTIQA+ themed jewelry is much broader than rainbow designs.

6 On the 25th Anniversary of the premiere of Sex and the City, invite all the self-purchasing Carries, Samanthas and Charlottes on your database to an SATC-themed event in your store. Tie it in with a “Stacks are Back” promotion!

21 On National Daylight Appreciation Day, give some thought to how you can securely share the fiery wonder that happens when a ray of June sunlight meets a diamond.

26 Pageant Season is in full bloom across the country at high schools and social clubs. Offer to supply or sponsor the winner’s tiara. Now that’s top-of-head product placement!

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”