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Prime Numbers: Happy Returns

Here are a few numbers that show how returns affect the jewelry industry as a whole.

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Compared to online retailers, some of whom see as much as half of everything they sell come back, brick-and-mortar stores have it pretty easy when it comes to returns, even more so jewelers, who have some of the lowest return rates of any retail category. Still, unless you have a watertight no-return policy, they are sure to be a part of your business life. Here are a few numbers that show how they affect the industry as a whole.

Sources: INSTORE Big Surveys, INSTORE Brain Squad, National Retail Federation, LoyaltyOne

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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