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Prime Numbers: Happy Returns

Here are a few numbers that show how returns affect the jewelry industry as a whole.

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Compared to online retailers, some of whom see as much as half of everything they sell come back, brick-and-mortar stores have it pretty easy when it comes to returns, even more so jewelers, who have some of the lowest return rates of any retail category. Still, unless you have a watertight no-return policy, they are sure to be a part of your business life. Here are a few numbers that show how they affect the industry as a whole.

Sources: INSTORE Big Surveys, INSTORE Brain Squad, National Retail Federation, LoyaltyOne

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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