We did well with Ancora Designs.Lee Krombholz, Krombholz Jewelers, Cincinnati, OH

Top-Selling Jewelry Brands in November

Top-selling wedding jewelry brands over the last year*

Pandora (8), Gabriel & Co. (7), Lafonn (5), Citizen (4), Stuller (4), Frederic Duclos (3), Hearts On Fire (3), Obaku (3), Officina Bernardi (3), Alex and Ani (2), Artistry Ltd. (2), Athra Luxe (2), Camelot Bridal (2), Classic of New York (2), Endless Jewelry (2), Overnight Mountings (2), Rego Designs (2), Roberto Coin (2), Rolex (2), Royal Chain (2)

* Brands mentioned by more than one of 126 Brain Squad members when we asked what they would be reordering in November

Eternity bands have been hot! The bigger, the hotter — Meg Rankin, J. Rankin Jewellers, Edmonds, WA

Sapphire bracelets and rings were unstoppable from Empire Corp. — Denise Oros, Linnea Jewelers, La Grange, IL

Benchmark wedding bands and custom engagement rings. We’ve even seen a few Christmas layaways based on radio ads we’ve run. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Custom bridal engagement rings with sapphire centers and even a few lab-created diamonds. Also, sterling silver pieces from a new supplier, Athra Luxe.Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH

We sold beautiful sapphires in September in vivid blues and gorgeous oranges. Birthstones in fabulous and unique colors are what we love to promote, and the response is encouraging! — Annette Kinzie, Leonard Jewelry, Stillwater, OK

Hearts On Fire Fulfillment and Beloved pieces in the $2,500-$9,900 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

Engagement rings have been doing well under our own brand. Pure Grown Diamonds (lab-grown diamonds) are strengthening. — J. Dennis Petimezas, Watchmaker’s Diamonds & Jewelry, Johnstown, PA

Facets bridal (from Bernards), fine enamels, sterling silver assorted jewelry — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY

Stuller, sterling from Quality Gold and repairs — Loann Stokes, Stokes Jewelry, Stillwater, MN

We sold a lot of silver, especially inlay opal and dancing CZ by Classic of New York. Great impulse price range! — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN

Studs. We had many pairs prepped for Christmas, but we sold so many, we are ordering in more parts to restock. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

Artistry Ltd. does consistently well, as do our own creations — Gary Youngberg, Ames Silversmithing, Ames, IA

Camelot rings under $1,000! — Chuck Jacobson, International Diamond, Adrian, MI

I’m liking Waxing Poetic. — Kimberley Beasley, Kimberley’s Exquisite Jewelry, Des Moines, WA

Custom designs from Overnight Mountings! Matthew Roth at Overnight is wonderful! — W.J. Smith III, Smith Jewelers, Franklin, VA

This article originally appeared in the November 2016 edition of INSTORE.


Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.


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