Les Georgettes Paris. We are thrilled that people are loving the cuff bracelets with interchangeable and reversible leather. Ooh la la! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-Selling Jewelry Brands in November

Pandora (8), Gabriel & Co. (7), Lafonn (5), Citizen (4), Stuller (4), Frederic Duclos (3), Hearts On Fire (3), Obaku (3), Officina Bernardi (3), Alex and Ani (2), Artistry Ltd. (2), Athra Luxe (2), Camelot Bridal (2), Classic of New York (2), Endless Jewelry (2), Overnight Mountings (2), Rego Designs (2), Roberto Coin (2), Rolex (2), Royal Chain (2)

Jewelry brands mentioned by more than one of 139 Brain Squad members when we asked what they would be reordering in December.

Citizen watches, loose diamonds (ovals are hot), custom. A. Jaffe semimounts are also selling well. — Jeff Nord, Nord Jewelers, Kalamazoo, MI

Rolex sales are up. Hearts On Fire sales are way up. — Steve Floyd, Floyd & Green, Aiken, SC

Gabriel & Co. continues to be our top brand name for bridal. Custom design sales are soaring along with lab grown diamonds. — Kelly Doyle, Beverly’s Jewelers, Fort Lauderdale, FL

Rings. I cleaned all my rings, made several more, and replaced the lights in the case. Everything was so full and clean and shiny that it really attracted attention! — Janne Etz, Contemporary Concepts, Cocoa, FL

We are having a blast with one-of-kind pendant creations set with unusual colored gemstones. The combination of unique shapes, colorations, and designs has been a highlight to share with customers and we are excited to see them walk out the door! — Annette Kinzie, Leonard Jewelry, Stillwater, OK

Sterling from Stuller and Quality Gold in the $200 to $300 retail range. — Loann Stokes, Stokes Jewelry, Stillwater, MN

Gold and diamond jewelry from Northern Gem. Silver from Nicole Barr and Lafonn. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY

Diamantra and EM Trading Diamonds brought sparkle to riviera necklaces and large diamond solitaires. Lavender sapphires from Ben Kho produced a bling bazooka bonanza! Ho Bros Manufacturing eternity rings made my October numbers impressive! Diamonds were spooktacular! — Denise Oros, Linnea Jewelers, La Grange, IL

Vahan bracelets between $1,000 and $1,500. Any Ed Levin Sterling jewelry between $150 and $250. Sterling fashion jewelry by Michou between $200 and $400. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

Gems One Rhythm of Love pendants. Great impulse price range! — Mark Callis, Bichsel Jewelry, Sedalia, MO

Breitling timepieces have actually been my bright spot! We continue to do well with them and I continue to reorder. — Marc Majors, Sam L. Majors, Midland, TX

We were very busy with gents' wedding bands last month, surprisingly most of them in 18K yellow gold. This is a big trend change for us. — Theresa Namie, Stephen Vincent Design, Minneapolis, MN

Sapphires! (Particularly Montana Yogo sapphires, for which we are well-known.) — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

Allison-Kaufman's products have been very hot. Always excellent quality — one of my favorite companies! — Spencer Kraft, Kraft’s Fine Jewelry, Sheridan, WY

Camelot rings under $1,000. Sterling everything! — Chuck Jacobson, International Diamond, Adrian, MI

I’m liking Royal Chain Angelica and Intuitions bracelets. — Cathy Grad, Caffray Jewelers, Hinsdale, IL


To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based jewelry stores are invited to join INSTORE's Brain Squad at: instoremag.com/brainsquad.



“Halfway Through the Sale, We Already Did a Year’s Worth of Volume”

Torin Bales says he was “blown away” by Wilkerson’s results after the company ran his retirement sale. “When you hire a consultant, you have to let them take control,” says the Texas retailer. After all, if you’re like most jewelers, you only retire once. Get the maximum return on your life’s investment. Turn to Wilkerson & Associates and let your new life begin!


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