Elizabeth Locke continues to do very well for us. If there was a bright spot at all in November, it was certainly her designs. We will be restocking without a doubt. — Marc Majors, Sam L. Majors, Midland, TX

Above: Handmade Rimini bracelet in 19K gold with hammered finish and diamonds. $9,375

Top-Selling Jewelry Brands in November

Top-selling wedding jewelry brands over the last year*

Pandora (8), Hearts on Fire (7), John Hardy (5), Stuller (5), Carla Corp. (4), Citizen (4), ELLE (4), GemsOne (4), Lafonn (4), Rolex (4), Gabriel & Co. (3), Overnight Mountings (3), Quality Gold (3), Belle Etoile (2), Bulova (2), Ed Levin (2), Ippolita (2), Kelim Jewelry (2), Rego Designs (2), Rembrandt Charms (2), Roberto Coin (2), Tissot (2), Vahan (2)

* Brands mentioned by more than one of 126 Brain Squad members when we asked what they would be reordering in November

John Hardy and Ippolita sold well. William Henry knives are new for us but sold well. Hearts on Fire pendants and earrings were also big sellers. — Steve Floyd, Floyd & Green, Aiken, SC

Thank God for Tacori, both bridal and fashion, as well as Tiffany Jazelle bracelets. — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT

Diamonds sold well. Rego Designs and IDD are the top brands. — Mike Doland, Doland Jewelers, Dubuque, IA

We have been custom creating and purchasing unique colored gemstones in a variety of colors and styles to build a distinctive collection. The sales, comments, and interest have been amazing! — Annette Kinzie, Leonard Jewelry, Stillwater, OK

MCA Gems colored sapphires and imperial topaz were runaways with color sales. Adwar, Overnight Mountings and Unique Settings for anniversary bands were gobbled up in a record-breaking November. C’mon Christmas! — Denise Oros, Linnea Jewelers, La Grange, IL

Rolex, John Hardy, Roberto Coin, Stephen Dweck, Ippolita, Hearts On Fire, Karl Lagerfeld, and Pandora. — Terry Ebersole, Mountz Jewelers, Camp Hill, PA

We bought some really nice Italian-made gold jewelry — the kind that usually sells “by the gram.” Lightweight but sturdy two-toned designs did especially well. Big look for relatively small price tags. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Sold a ton of pearls lately. I have been stringing a lot to increase in-house made products. — Erin McMichael Hess, Extinctions, Lancaster, PA

Charles Garnier friendship bracelets. custom bridal from Overnight Mountings, bigger round diamonds, even sold some clarity-enhanced diamonds for the first time because customers asked me for them! — W.J. Smith III, Smith Jewelers, Franklin, VA

Custom engagement rings using family gems, sterling silver and crystal friendship bracelets from Athra, diamond glimmer earrings from Leslie’s (Quality Gold) were all strong. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH

Artistry and Madison L sold well for us. — Lee Krombholz, Krombholz Jewelers, Cincinnati, OH

Reactor watches, lab-grown diamonds and Carla earrings. — Robert M. Katz, Goldbar Jewelers, Virginia Beach, VA

Intuitions bracelets, earrings of all kinds, and one-of-a-kind rose-cut diamond slices and briolettes. — Cathy Grad, Caffray Jewellers, Hinsdale, IL

Firefly. Holly Yashi. Custom pieces. Repurposing of old jewels and gold. — Michael Halem, Halem & Co. de Sonoma, Sonoma, CA

This article originally appeared in the January 2017 edition of INSTORE.


“Halfway Through the Sale, We Already Did a Year’s Worth of Volume”

Torin Bales says he was “blown away” by Wilkerson’s results after the company ran his retirement sale. “When you hire a consultant, you have to let them take control,” says the Texas retailer. After all, if you’re like most jewelers, you only retire once. Get the maximum return on your life’s investment. Turn to Wilkerson & Associates and let your new life begin!


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